As Director, Innovation & Strategy at Aeroservices, combining the use of AI, IoT and Big Data analysis to enable digital transformation of Aeroservices. Steering the business for additional growth by overseeing the strategic development of a new digital product portfolio in Aerospace & Defence as part of Aeroservices' entry into new sectors, whilst continuing to guide the expansion and reach of existing capabilities into new markets.Aeroservices is a global player in the aviation industry offering single-point supply chain & inventory management services. Its contractual & ad-hoc services portfolio includes Distribution of Spares & Aviation Components, Lubricants & Consumables, Tooling & Tyres, Management of Repair & Maintenance work, and Exchange & Leasing of Components. With operations in 90+ countries, an aircraft prepped with Aeroservices’ technical offerings takes off somewhere in the world every 30 seconds. Aeroservices provides ‘Nose to Tail’ solutions directly to 100+ Commercial Operators & Flag Carriers, and over 100 prominent MROs, Civil & Defence Forces, Aerospace OEMs who facilitate the extended reach of Aeroservices supply chain services.Aeroservices is a strategic global distributor & channel partner to more than 100 aviation industry-leading OEMs, the prominent ones being ExxonMobil, Ametek, Bombardier, Collins Aerospace, David Clarke, GE, Honeywell, Lockheed Martin, Meggitt, Oshino Lamps, Pratt & Whitney, Textron Aviation, Triumph Group, Velcro, 3M, AkzoNobel, Castrol Aerospace, Chemetall, Echa Microbiology, Henkel, Indestructible, LPS, Magnaflux, Momentive, PPG Aerospace, RM-C, Rocol, Solvay, Turco, Zok, Dunlop, Snap-On, Stahlwille.The company is headquartered in the UK with regional offices in Dubai & Shanghai.ACCOLADES: Recognised as Export Champion - Northern Powerhouse by the Department for International Trade, UK Foreign OfficeCertified by the Royal Navy, UK for Northern England for successful leadership and team building

Responsibilities included leading marketing communication strategy with its B2B clients at the national level.

Responsibilities included carrying out strategic market analysis for ascertaining competitive edge to fuel management of high net-worth customer portfolio.

Responsibilities included steering Marketing Mix analysis project vis-à-vis national competition such as BP, Shell, Esso, Total.

Responsibilities included identification and implementation of Corporate Social Responsibility through Corporate Communication strategies.