Mash P. Email & Phone Number

United Kingdom

London, England, United Kingdom

Mashaal's journey from her Hindu upbringing to founding Silver Elephant Jewels is a testament to her passion for both her cultural roots and her commitment to animal welfare. Growing up, she revered Ganesha, the elephant god, as a symbol of wisdom and guidance. This reverence for elephants translated into her adulthood, fueling her desire to protect these majestic creatures.The resurgence of oxidized silver jewelry not only taps into Mashaal's cultural heritage but also aligns with contemporary fashion trends. Its rugged yet elegant aesthetic adds a unique touch to any ensemble, appealing to a wide audience. Through Silver Elephant Jewels, Mashaal combines her love for jewelry design with her mission to support elephant conservation.The name "Silver Elephant" not only pays homage to Mashaal's affinity for elephants but also serves as a reminder of the company's philanthropic mission. By donating a portion of profits to the Save Elephant Foundation, Mashaal is actively working to make a positive impact on the lives of Asian elephants.Overall, Mashaal's story highlights the intersection of culture, fashion, and activism, demonstrating how personal passion can drive meaningful change in the world.

London, England, United Kingdom

Redwood is an advertising agency with four specialist divisions - covering social B2B, cars, movie marketing and branded programming.• Data Collection & Analysis: Collected, analysed, and interpreted data from social media platforms like Facebook, Twitter, Instagram and LinkedIn to optimise marketing efforts.• Metrics & KPI Development: Developed and implemented metrics and KPIs to evaluate the effectiveness of social media campaigns.• Reporting & Dashboards: Created detailed reports and dashboards providing insights into social media performance for YouTube and Google.• Trend & Pattern Identification: Identified trends, patterns, and anomalies in social media data to inform strategic decisions and improve campaign outcomes.• Competitor Analysis: Conducted competitor analysis and benchmarked social media performance against industry standards to identify areas of improvement.• Strategic Recommendations: Provided actionable recommendations for content optimization, audience targeting, and engagement strategies based on data insights.• Trend Monitoring: Monitored social media channels for emerging trends to keep the team up to date on relevant and engaging opportunities.• Advanced Analytics: Utilized advanced analytics tools and techniques, including sentiment analysis, predictive analytics, and A/B testing to refine strategies.• Mentorship: Trained and mentored junior staff in data analysis techniques, best practices, and tool utilisation during campaigns and social listening projects.• Tools Proficiency: Demonstrated strong knowledge of Brand Watch, Radarly, Google Analytics, and Hootsuite.• Communication: Effectively communicated complex data insights and methodologies in a clear and concise manner to various stakeholders.• Innovation: Explored and applied artificial intelligence applications in social media analytics to support strategy, insights, and competitor analysis, including social listening on LinkedIn.

London, England, United Kingdom

Communicator London is a social first creative agency based in the heart of Shoreditch.• Consumer Insight Analysis: Engaged with diverse accounts including Jack Daniels & Lavazza to conduct in-depth analysis on online consumer behaviour, deciphering brand perception within their digital communities to extract compelling narratives from data insights.• Data Visualisation and Reporting: Developed streamlined data visualisation reporting templates, ensuring clarity and effectiveness in communicating complex information, while delving deep into audience behaviours and cultural trends to uncover valuable insights for strategic decision-making.• Tool Development and Implementation: Pioneered the creation of a versatile data calculator, implemented agency-wide to facilitate the determination of ongoing fiscal year and monthly Key • Performance Indicators (KPIs) across various social networks, enhancing operational efficiency and performance tracking capabilities.

London, United Kingdom

Owned, and operated by Amazon, Amazon Prime Video is a subscription, on-demand TV, movie and video streaming service.• Streamlined Reporting Tools: Consolidated the number of reporting tools used across EU5 and Sports, refining the weekly and designing a monthly social reporting process for APV and its regional partnering agencies.• Dashboard Development: Designed and collaborated with freelancers to create a live performance dashboard, providing real-time insights into social content performance across all EU5 and Sports channels.• Social Media Intelligence: Utilised various social media intelligence tools to help the EU5 and Sports teams analyse conversations and make more precise decisions regarding social spend.• Annual Performance Reporting: Led the creation of an annual performance report for APV's social media channels across EU5 and Sports for 2019, working with data insight tool providers.• Pre-Show Social Insights: Monitored and reported on social insights before shows were released or renewed for new seasons, ensuring informed decision-making.

London, United Kingdom

Battenhall is a multi-award-winning communications agency for the social media age with a mission to innovate through specialisms in social media.• Crisis Communication Expertise: Successfully managed social crisis scenarios, adept at distinguishing between crises and incidents, and provided social evidence to law enforcement agencies such as the Metropolitan Police.• Data Analysis and Storytelling: Proficient in data analysis, investigative techniques, and statistical analysis to derive actionable insights. Skilled at crafting compelling narratives to effectively communicate insights.• Social Media Proficiency: Demonstrated expertise in understanding various social media platforms, their respective audiences, and their applications in crisis communication, branding, and community management.• Client Portfolio: Extensive experience working with renowned brands across diverse sectors including technology, business, beauty, fashion, food, and e-commerce.• Research and Measurement: Involved in the setup and execution of media monitoring, social listening, research, and measurement activities, showcasing a commitment to data-driven decision-making.• Content Strategy and Management: Spearheaded the creation and publication of original, high-quality content across digital platforms. Developed and implemented content calendars and social campaigns to effectively engage audiences.• Organisational Development: Identified opportunities for enhancing content quality through initiatives such as employee training, highlighting a strategic approach to organisational development.

London, United Kingdom

The Taylor Bennett Foundation is a work-based PR training programme established by communications executive search firm, Taylor Bennett. TBF exists to encourage diverse graduates to build their professional networks to pursue a career in the public relations industry.• Participated in hands-on assignments aimed at enhancing and showcasing PR skills, while benefiting from personalised career guidance from top professionals in the PR and media industry.• Demonstrated proficiency in campaign planning, press release writing, and delivering impactful presentations.• Gained insights into the dynamics of media across different sectors by analysing newspapers and understanding the evolving role of the Internet and social media.• Engaged in lectures and workshops led by esteemed industry figures such as Alistair Campbell and Alex Aiken.• Visited leading PR and media communication consultancies specialising in various sectors, including the Cabinet Office, Red Consultancy, ICG Communications, MHP, and Media Trust.

Pr, Pr & Communications

Bachelor'S Degree, Fashion Design & Printed Textiles

Student representative and featured in the university prospectus for aspiring design students. Selected for Graduate Fashion Week in 2012.

Fashion Design Foundation, Fashion/Apparel Design

Btec Business & Information Technology, Business And Information Technology