Mashrurul Haque Email & Phone Number

Bangladesh

Formulate country wise Short-term & long-term business plan.Responsible for top line and bottom-line growth of various products by planning and executing efficient 4 P strategies -i.e. product management, pricing strategy, promotional plans and proper placement and coverage of products in potential countriesWork closely with Export team to ensure monthly forecasting of value and volume growth Month on MonthPlan monthly activities (both marketing and trade) in conjunction with Export team to maximize sales and market share improvementManage and supervise all brand communication (ATL & BTL) by co coordinating with external agenciesMonitor market intelligence regularly to understand offers in the market for competitive product positioning and promotionsSupervise researches to ensure product quality monitoring, competitive benchmarking, qualitative and quantitative surveysDevelop and implement new product and existing product development projects to enrich portfolio basket and product qualityAnalyze & recommend annual sales target of export & dept. expenditure budget & forward to concern dept. for Management approvalVisit foreign Mkt. for developing new Markets, expanding of existing & participate In trade fairs as per the business plan

Dhaka

Formulate country wise Short-term & long-term business plan.Responsible for top line and bottom-line growth of various products by planning and executing efficient 4 P strategies -i.e. product management, pricing strategy, promotional plans and proper placement and coverage of products in potential countriesWork closely with Export team to ensure monthly forecasting of value and volume growth Month on MonthPlan monthly activities (both marketing and trade) in conjunction with Export team to maximize sales and market share improvementManage and supervise all brand communication (ATL & BTL) by co coordinating with external agenciesMonitor market intelligence regularly to understand offers in the market for competitive product positioning and promotionsSupervise researches to ensure product quality monitoring, competitive benchmarking, qualitative and quantitative surveysDevelop and implement new product and existing product development projects to enrich portfolio basket and product qualityAnalyze & recommend annual sales target of export & dept. expenditure bdgt & forward to concern dept. for Mgt approvalVisit foreign Mkt. for developing new Markets, expanding of existing & participate In trade fairs as per the business plan

Dhaka, Bangladesh

Formulate country wise Short-term & long-term business plan.Responsible for top line and bottom-line growth of various products by planning and executing efficient 4 P strategies -i.e. product management, pricing strategy, promotional plans and proper placement and coverage of products in potential countriesWork closely with Export team to ensure monthly forecasting of value and volume growth Month on MonthPlan monthly activities (both marketing and trade) in conjunction with Export team to maximize sales and market share improvementManage and supervise all brand communication (ATL & BTL) by co coordinating with external agenciesMonitor market intelligence regularly to understand offers in the market for competitive product positioning and promotionsSupervise researches to ensure product quality monitoring, competitive benchmarking, qualitative and quantitative surveysDevelop and implement new product and existing product development projects to enrich portfolio basket and product qualityAnalyze & recommend annual sales target of export & dept. expenditure bdgt & forward to concern dept. for Mgt approvalVisit foreign Mkt. for developing new Markets, expanding of existing & participate In trade fairs as per the business plan

Dhaka,Bangladesh

Identify new Modern trade business opportunities by tapping the potential customers from different countries.To plan, design, develop and implement different sales activities by researching the customer's needs and requirements. Attending various international trade fair in different countries for tapping the potential customers from different countries.Ensuring sales & developed strategic plans based on FMCG industry practice and customer analysis.Getting orders from overseas markets/buyer with new marketing & sales strategies, applied in web marketing as well as international trade events.Selecting Shipping line and C& F agent selection with best competitive rate.Maintain & follow up customer’s communication with Operation, Production & Distribution.Working closely with QC & SCM to ensure the best quality product for export and packagingWorking with Product Development department to ensure quality, packaging & cartooning of new products.Co-ordination with the production house at regular intervals for replenishment and follow-ups, Shipment planning as well as updating customers on regular intervals.Analyzed weekly sales data of various categories and subcategories to ascertain the performance both value and volume wise and the contribution given from different brands/customers.

Pran-Rfl Center, 105 Middle Badda, Dhaka-1212

Identify new business opportunities by tapping the potential customers from different countries.To plan, design, develop and implement different sales activities by researching the customer's needs and requirementsEnsuring sales in Rest Asia region while analyzing export Cost & profitability analysis.Getting orders from overseas markets/buyer with new marketing & sales strategies, applied in web marketing as well as international trade events.Preparing export documentation. Supporting banking formalities, maintaining liaison with export related trade bodies.Selecting Shipping line and C& F agent selection with best competitive rate.Maintain & follow up customer’s communication with Operation, Production & Distribution.Working closely with QC & SCM to ensure the best quality product for export and packagingWorking with Product Development department to ensure quality, packaging & cartooning of new products.Monitoring stuffing assistant to ensure the right stuffing as per company SOP.Analyzing and implementing strategies to develop foreign market of company’s products.Analyzed weekly sales data of various categories and subcategories to ascertain the performance both value and volume wise and the contribution given from different brands/customers.

Corporate Office (Gulsan 1, Dhaka)

Nafi Tower 53 South Gulsan C/A, Gulsan-1, Dhaka-1212

Active involvement with the project work with Territory Business Managers about that movement.Support Marketing Planning Manager to manage POS Mapping and improve forecasting accuracy.Organize, Monitor & Follow up Project plan & activity strategy to prepare POS (Point of Sales) Mapping Data set.Developing, Ensuring data record and retention of POS Mapping Data set.Cross checking and Compilation of data, tabulation and analysis Data set that are came from the area managers.Successful negotiation, Coordinate, support and follow-up with the area manager and getting feedback for current project.Provide accurate and timely volume performance analysis for the project.Data manipulation of POS Mapping

Masters Of Social Science, Economics

Master Of Social Science (Mss), Economics

Cost Management Accountant (Cma, Cost And Management Accountants, Complete Up To Foundation Level

Bachelor Of Social Science (Bss), Economics

I have enjoyed the flavor of self-managed research on pursuing two action researches for the fulfillment of my BSS (Hon’s) Degree..

Hsc, Science, 4.4

Ssc, Science, 4.19