Masih Khiri Email & Phone Number

Taastrup, Region Hovedstaden, Danmark

Vesterbrogade 26

Milestones and Achievements:_______________________________________________________________________________________________________________I implemented initiatives that significantly improved advertising performance metrics such as CTR, CPC and conversions. Notably, I doubled the amount of conversions on all the customers ads, increased CTR, and reduced CPC. These improvements were evident across all campaigns, even those in the special ad categories. Collaborating with META consultants and implementing a server-based conversion API, constant A/B testing and more, were crucial to achieving these results. Propstep was subsequently recommended for featuring on META’s Success Story Page._______________________________________________________________________________________________________________Tasks:✨ Engaged in community management through Facebook Business Manager to nurture online interactions.✨ Managed Instagram content creation, including photography and video production.✨ Tracked and reported campaign results, contributing to strategic budget decisions.✨ Conducted A/B testing to optimize ad performance.✨ Stayed updated on latest features and best practices through META consultant calls.✨ Recommended suggestions for enhanced tracking capabilities. Got help implementing server-based conversions API for enhanced targeting.✨ Provided budget suggestions and ROI calculations for clients.✨ Continuously refined targeting strategies based on insights.Linkedin 📈Implemented campaign management optimization strategies to reduce CPC and maximize ROI. Crafted compelling copy for engaging posts, resulting in increased follower count. Conducted extensive research to expand the target audience and enhance brand reach.Tasks:✨ Engaged in consultations with industry experts to stay updated on best practices.✨ Developed strategies to increase follower count through advertisement.✨ Conducted extensive research to identify and expand target audience.

Danmark

Milestones and Achievements:_______________________________________________________________________________________________________________Through strategic on-page and off-page SEO tactics, I doubled Propstep's organic traffic from 30k to 66k monthly visitors within 2-3 months. Notable ranking improvements were achieved on key landing pages, such as:/Lejebolig: Improved ranking from #50 to #11/Boligportal: Improved ranking from #60 to #9_______________________________________________________________________________________________________________Tasks:✨ Proficient in comprehensive Holistic SEO techniques, covering both on-page and off-page optimization strategies. ✨ Utilized Semantic SEO strategies aligned with E-E-A-T principles to enhance user engagement metrics, including dwell time and bounce rate. ✨ Developed high-quality content that effectively meets user search intent. ✨ Established topical authority through optimized topical clusters, strategic internal link building, and meticulous copywriting.✨ Demonstrated credibility through the provision of expert guidance and insightful content. ✨ Used internal and external link-building strategies to bolster website ranking.Software and platforms used: Morningscore, Seo.ai, Google Search Console, Screaming frog, Ahrefs, Strapi (CMS), Plausible Analytics, Google analytics.

Danmark

Milestones and Achievements:_______________________________________________________________________________________________________________Achieved Quality Score of 10/10 across critical keywords in Google Ads, consistently securing the top position. This initiative led to increased conversions, improved CTR, and reduced CPC._______________________________________________________________________________________________________________Tasks:✨ Set up Search, Display, and Video campaigns.✨ Conducted thorough competitor analysis to refine advertising strategies.✨ Conducted extensive keyword analysis to optimize campaign targeting.✨ Implemented weekly analysis and updates of headlines, text, and keywords.✨ Orchestrated online campaigns, specializing in paid media and advertising.✨ Executed comprehensive performance measurement and optimization within Google Ads.✨ Provided strategic guidance to enhance advertising efforts.Software and platforms used: Google Ads, Google Analytics, Plausible, Morningscore.io.

Danmark

✨ Developed a content strategy for email marketing campaigns, optimizing frequency and format. ✨ Utilized segmentation and personalization to send targeted content. ✨ Set up automated workflows triggered by specific actions. ✨ Experimented with different elements to improve open rates and conversions.Software and platforms used: Brevo (formerly known as Sendinblue).

Capital Region, Denmark

Marketing Specialist: Responsible for creating campaigns using Facebook, and LinkedIn business manager. Assisted in video and podcast production, from setup to end production.Participated in a bigger IT development project and completed several analysis projects of user behaviour, benchmarking competitors, automation and conversion flow (B2C).Analysis of TikTok as a potential platform for branding and advertisement (organically).Extracting, delivering, and presenting data and effect reports for Key Account Managers through Microsoft Business Intelligence (Power BI).Preparing PowerPoint presentations for upcoming customer meetings (B2B).Weekly data reports and SoMe preview links sent directly to customers (B2B).CRM management, and participated in CRM-system pipeline and flow optimization.Over 50 Ad-hoc tasks completed concurrentlyPlatforms used: Microsoft Power BI, PipeDrive, Microsoft Excel, Microsoft PowerPoint, Facebook and LinkedIn Business Manager.Other platforms used: Adobe InDesign, Adobe Illustrator, Adobe Premier Pro, Adobe Photoshop

Gladsaxe, Hovedstaden, Danmark

Customer care, support and quality assured product implementation. I have achieved great insights into customer needs and how better and easier to support them. I was also responsible for extracting, explaining and delivering data, in form of reports directly to the customers.Platforms I worked in daily: Zendesk, PipeDrive.

Blox Hub Copenhagen

Prepared a complete Marketing Plan for LOVISMOOTHIES - Nature Preserve. Strategic mapping of the entire plan. On site Marketing campaigns planned and potential future target sites defined. Customer aquisition and Customer conversion through website and Social Media.Community and social media management.

Rygeparken

Resonsible for Social Media platforms. Suggestion for Tone of Voice, Content Planing and Content Calender. Creative advertisement material and organic material presented and produced for their Facebook and Instragram platforms. Tripled the amount of followers on Instragram. Doubled the amount of shares on Facebook.

Copenhagen

Store management, employee management and training, and administrative work through SAP - Calender and Salary management. Worked as Souschef in several stores. Courses attained: Leadership 1 and 2

Frederiksberg

Busboy, and later worked 2 years as Chef

Pba International Sales And Marketing, International Sales And Marketing

Digital Markedsføring, Marketing, Bestået (10)

Strategic Marketing SEO and Google Ads Social Media and Advertisement on META, LinkedIn META User experience, and conversion optimization.

Bachelor'S Degree, International Marketing Management, 10

Retailing With Special Subjects, Retail, 12

Acquired the skills and knowledge to work in and run a Retail.

Hf, High School Equivalence Certificate Program, 8.5

Highschool