Asim Rasheed Email & Phone Number

San Jose, California, Us

High-Speed Network verification products for validating next-generation data center AI infrastructure validation.

Santa Fe Springs, Ca, Us

Intraprenueur managing a new product line of intelligent electronic locks within a larger organization• Released the next generation of intelligent electronic lock product line• Launched new SaaS application to manage, and present actionable information from, intelligent locks• Align senior staff, Engineering, Sales and Support to fine tune, and execute, on product strategy initiatives to increase market share and revenue• Determine product-market fit and GTM for the new products• Establish pricing for e-commerce initiative• Train Sales, Support, Business Development and Marketing teams on new product features• Work with legal team to protect product branding • Help design new marketing campaigns to increase awareness of the product• Evangelize the product in news media and at trade shows

Austin, Texas, Us

The OCP Compliance & Interoperability project (C&I) worked to establish a framework that enables a transparent approach for qualifying Data Center solutions to become OCP branded. Towards this goal, C&I project worked to define Reference Architecture & interoperability standards, for solutions being assembled from multiple sources for fast adoption in the data center eco-system.Note: This was an industry-consortium leadership position.

Calabasas, Ca, Us

Managed Linux-based platform Operating System software and high-speed Ethernet, chassis,server product lines (Annual revenue ~ $XXX million)· Set product strategy, pricing, monitored metrics and made End-of-Life decisions based on dataanalysis. Prioritized new features and products to align with overall product strategy· Partnered with engineering through full product life-cycle to ensure successful deliveryof products on schedule using Agile and waterfall frameworks.· Enabled sales teams to win opportunities by identifying the targeted customersegment and provided clear messaging on product value proposition· Collaborated cross functionally with Executive staff, Engineering, QA, Marketing, Support,Finance, Legal, Supply Chain, Manufacturing and NPI teams· Performed market research and competitive analysis to inform strategy and provided sales withsilver bullets· Developed product collaterals for product launch and product life cycle changes includingroadmaps· Evangelized products and participated in industry events to raise awareness of Ixiaproducts (collaterals, Press Releases, data sheets, blogs, hot-stage, interoperabilityand industry events)· Formed partnerships with other companies in the Ethernet eco-system to drivebusiness goals· Ensured order fulfillment by providing product forecast and demand planning toSupply Chain and Manufacturing organizations to be passed on to ContractManufacturersProduct Manager (Software & Hardware), Ixia, Calabasas, CA 2007 - 2013Managed IPSec VPN, Routing/Switching, Security and Broadband Access productsQA Lead (Software), Ixia, Calabasas, CA 2004 - 2006· Founding team member doing both development and QA on IPSec VPN product line· Interfaced with worldwide customer potentials and helped Sales position and sell IxVPN product

- Validated Intrusion Detection and Prevention and firewall products- Verified that products were detecting and stopping simulated Internet attacks

San Jose, Ca, Us

I joined the exciting internal startup team working on CRS project. The CRS (Carrier Routing System) was the Cisco's first Terabit Internet Core router and the product was created from scratch within Cisco as opposed to acquiring IP from outside.As part of my responsibilities I ensured quality of implementation met expectations and managed off-shore team in timely delivery of their project deliverables.

Sunnyvale, Ca, Us

Responsible for the final green signal before operating system, which ran on all hardware responsible for $887 million in revenue, was released to customers.

Chicago, Illinois, Us

I researched porting IP stack to Motorola's Commercial, Government, and Industrial wireless solution product portfolio. The most common application of this was the MDT (Mobile Data Terminal) found in police cruisers.

Master Of Science (M.S.), Electrical Engineering

Product Strategy