Alex Maskill Email & Phone Number

Montevideo, Uy

Paraguay

New Brands Incorporation for International Footwear, Apparel, Accessories and Home Division categoriesMAIN ACHIEVEMENTS• Incorporation of 12 top brands in Footwear, Apparel,Accessories and Home Division.• Highlights: Birkenstock Best Company of the year 2021 by Footwear plus, Heydude momentum, Osprey best technical backpack in USA.• Home Division: Best category inclusion and expansion with OXO usa brand , Best seller European coffee maker Bialetti and Libbey USA glassware growing best sub category. • New markets: Panama & Central America and The Caribbean incorporated to the company’s distribution. • Panama Subsidiary: Established in 2022. • New categories. Confectionery in process of incorporation.• Sources: Europe and USA

Panamá

Londres, Inglaterra, Reino Unido

• Market expansion and brand positioning through corners/shop in shops/Kiosks. • Create brand desire focusing on marketing, product and strategies against same quality products half price.

Francia

• Long term sustainable growth on selective distribution, with 3year sales peak up to +210pc increase, reaching 8 figure value representing up to 55pc of company’s sales.• Sub-Distribution channel ‘s growth through strategic partners up to +300pc during 5-year period, with deep attention to statistics, planning, logistics and forecasting for key markets such as Colombia, Ecuador, Dom Republic, Paraguay and Peru. • Business slump 2015-2017 managed through efficient performance to achieve best sales vs forecast, low inventory only 2-4pc of year sales in stock at year´s end and higher accounts collection.

Italia

• Owned retail stores: Managed Purchases through deep demand-sales & stock statistics analysis to achieve profitable operation.• International Market: Expanded Colombia through a Key Account retail platform achieving POS expansion, upgrading sections to SHOP in SHOP and turn soft corners into personalized sections. Result: 400pc growth in a 3-year term.

Francia

• Took over former business unit to turn it into a smaller but more efficient business unit, achieving better operational profits and terminating the brand’s contract terms with no left-over stock.

Suiza

• Export “source direct to market model” maximizing cost/time effective transactions. • Accomplish better negotiated terms with Brand owner on incoterms, cost-price, quality claims processes as well as on customer/market end.• Pyramidal Multi-Channel distribution based on organic and expansion growth.• System data controls on every level to prevent errors affecting margins, direct-indirect costs.

Brasil

Brand Manager focusing on expanding markets for the brand in Latam&Caribbean. This period was intended to tap into the opportunity to become the industrial partner in the company.

Estados Unidos

International Sales Executive for South America & West Indies-Norther & Eastern Caribbean and half period also for Central America in charge of the entire category product. • Developed distribution through sub-franchisees investors.Results: Opened 8 Franchises & Shop in Shops (Dom Rep, Nassau, Freeport, Aruba, St. Maarten, Ecuador) and avoided closures (Colombia, Salvador, Guatemala) with weak performance by restructuring logistic/financial strategies on customer’s end.• Purchase all collections at NY showrooms based on Regional Forecast and deep market analysis. Results: Resell product on time to match forecast with 10pc avg stock left over at year’s end.• Showroom management: assigned to present collections to House key accounts based on specialized merchandised and visual skills. Results: Tool which was considered of great impact in investors’ decision making for other franchise openings.