Advertising Manager
CurrentKey Accountabilities:• Develop and execute strategic marketing campaigns for clients across multiple media – paid search, display, video, and social platforms• Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking• Manage HR.com’s Paid media products (Site ads, client retargeting, etc…)• Build and manage a digital marketing team as and when… Show more Key Accountabilities:• Develop and execute strategic marketing campaigns for clients across multiple media – paid search, display, video, and social platforms• Manage all aspects of campaign configuration, launch, and ongoing optimization – including strategy, ad copywriting, data-based optimization, budget/billing management, and ad trafficking• Manage HR.com’s Paid media products (Site ads, client retargeting, etc…)• Build and manage a digital marketing team as and when required• Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing• Create and deliver meaningful analytics and reporting to monitor and show progress to internal and external customers• Collaborates with the events, education services, product management, and sales teams to ensure HR.com is meeting its audience engagement and growth goals• Ensure campaigns are meeting clearly defined conversion objectives by achieving KPIs related to campaigns with an emphasis on increasing HR.com's audience size, engagement rate, event registration numbers, sponsors, etc.• Work directly with Marketing Management and Client Success teams to ensure client goals are being achieved• Share best practices and assets with various departments and stakeholders within HR.com • Mentor or train internal staff on how to sell, market, and work with clients when offering digital marketing Show less
