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Living in the space where sales, marketing, customer service, and technical support meet. Helping Greenhouse Growers, Vertical Farmers, and Consumers understand their plants' fertilizer needs. In a modern world end-use customers want to have a relationship with the makers of the products that they use and sell. I'm here to connect our customers, offering them the ability to learn from us and each other, as well as allowing us to learn from them.

CofounderMarketing, User Acquisition, Data Innovation, and B2B Data Product Channel-Responsible for the addition of 1,000,000+ users to the platform-Helping consumers make more informed decisions when buying plants.-Giving retailers a tool to better prepare staff to answer consumer questions about recommendations.-Setting a new standard for data collection in the horticultural industry.-Inspiring the next generation of gardeners by helping them to become successful in the garden.

- Coordinated the Spring Trials stop for Ball Horticultural Company.- Worked with 8 different plant breeding companies to develop strategies that would be the most effective to display new products to the Horticultural Industry.- Managed the event budget.- Managed catering and rentals for the event. Which included arranging for a total of over 1,700 meals.- Played a role in the creative aspect of designing displays along with the Ball Horticultural Marketing Communications Team and corresponding unit product marketing managers. - Achieved both customer awareness and customer satisfaction through a successful event.

-Working with New Releases and Pre-Releases designed for Landscape use.-In charge of setting up Landscape Grower Trials across the country.-Also the driving force behind getting the product from Growers to Landscapers for in ground scenario trialing.-Setting up experiments to judge flower cover and landscape fill for vegetative landscape items. -Tracking data and results for multiple trials located in every region of the United States. -Part of the marketing launch team for several exciting new varieties.

-Developed systems to organize North American accounts to better facilitate strategic planning.-Worked with Product Reps to establish goals for product sales for the upcoming year.-Compiled data from various seed breeding companies to gain a sense of where we stand with current and future initiatives on multiple levels-Enacted systems to enable faster and more efficient communication and sharing amongst sales force.-Generally researched seed breeding side of the horticultural industry. Learning intricacies and developing strategies and solutions for any surprise or challenge that presents itself.-Developed an extensive database of seed breeding genetics from major breeders in North America and Europe.-Worked with Microsoft mapping software to develop a mapping system to plot various amounts of data over multiple territories to gain a better sense of sales data on a geographic representation.-Helped analyze native and wildflower seed markets.

-Content Writer for several of the company's social media platforms.-Voice of two consumer brands on social media.-Working with consumer facing brands to better organize social media implementation.-Finding the best ways to communicate with Generation Y through new technology.-Working with B2B social media pages, developing strategies to better use the technology.-Working on a brand sponsored national tour and the social media campaign that comes along with it. -Striving to prove that social media has an important role to play in the horticultural industry.-Developing and utilizing strategies across a wide range of social media platforms (LinkedIn, Facebook, Twitter, Pinterest, Instagram, etc.)

-Create assessments for companies based on their online and social media marketing efforts.-Create assessments looking at SEO.-Working primarily with companies in the Landscape Industry.-Finding better ways to analyze whether or not what companies are doing online is actually beneficial and/or better than their competitors.

-Worked with web analytics and various tools to establish goals in certain metrics regarding web performance.-Created and Implemented a web listening strategy to determine what was being said about the company's products and competitive products. -Analyzed current Social Media efforts of the company and it's competitors, and created strategies for individual Social Media pages to become more successful. -Researched over 30 Social Media outlets to determine which ones would make the most sense for the company to get involved in.-Researched web analytics programs to determine which system was the best value for the information it was giving the company about web and Social Media efforts. -Took one Social Media project from a framework to a full functioning page on a site that is quickly becoming on of the hottest spots on the internet.

-Worked with the Residence Hall Director of the largest dorm in the Ivy League to keep the hall running smoothly and efficiently.-Developed organizational systems throughout the building that before did not exist and now are used on a daily basis.-Worked with Residential Advisors to ensure that residents' needs are fulfilled.

-Head manager of small vegetable farm/horticultural operation during peak season operations.-In charge of hiring/firing of employees.-Oversaw and managed all aspects of the business including but not limited to planting, harvesting, marketing, and selling farm's products. -Operated and repaired large and small farm equipment on a daily basis. (tractors, trucks, sprayers, planters, skidsteers)-Developed and implanted a new packaging and loading system for farm products.-Took farm retail from one location to three locations, and started wholesale operation.-Ran poultry operation. In charge of about 500 turkeys and chickens.

-Worked in fields and greenhouses. -Tasks included: planting, weeding, harvesting, delivering, spraying, and propagating.-Built greenhouses in early spring.-Performed daily maintenance on water pumps, heaters, vents, fillers, vacuum planters, sprayers, and germinating chambers.-Made legal propagations of plants to increase farm income. -Leading Sales Person during this time period.