Mason Williams are an established PR agency based in London & Manchester focusing on traditional PR. The role of Head of Search & Social Media is to make Mason Williams a full service communications agency. Offering clients a complete interactive marketing solution on-line through both natural search and social media. Through tracking conversations on-line, was able to interact with key influencers an communities to promote our clients brand and/or service offering thus generating qualified… Show more Mason Williams are an established PR agency based in London & Manchester focusing on traditional PR. The role of Head of Search & Social Media is to make Mason Williams a full service communications agency. Offering clients a complete interactive marketing solution on-line through both natural search and social media. Through tracking conversations on-line, was able to interact with key influencers an communities to promote our clients brand and/or service offering thus generating qualified traffic and increased conversions.Key Achievements:• Assisted on creation of Mason Williams Digital including service offerings.• On-line Brand Reputation Management setup and workflow reporting.• Increased traffic to client’s websites in excess of 40% month on month across a number of verticals, and conversion rates increasing by over 37% on previous months.• Created search and social media strategy resulting with the CTA for an insurance client of an average 95%, and ROI for a hotel client of 154:1• Formulated search strategies for both existing and new accounts. This included all aspects from initial site assessment and analysis through to pitching and strategy setup.• Implemented social media campaigns with emphasis on measuring metrics.• Creation of presentations for existing traditional PR accounts that lead to digital integration.• Created and implemented social media strategy for Schwarzkopf Live XXLManagement Experience:- Implemented department structure across Account management strategies, Reporting, Workflow management, Creation of proposals and presentations.- Trained colleagues on various aspects of search and social media. Show less