Stephanie Mason

Stephanie Mason Email and Phone Number

Vice President of Marketing @ Hiatus Day Spa • Med Spa
Dallas, TX, US
Stephanie Mason's Location
Dallas, Texas, United States, United States
Stephanie Mason's Contact Details

Stephanie Mason work email

Stephanie Mason personal email

n/a
About Stephanie Mason

🌟 15+ Years of Marketing Magic: A Brand Builder, Growth Driver, and Innovator Extraordinaire! 🌟I transform brands from bland to grand. With over a decade and a half of experience, I bring a mix of creativity, strategy, and an unstoppable drive to build brand love and boost sales.🎯 Marketing Strategist on a Mission: My approach? Delivering integrated, results-driven campaigns that aren’t just memorable – they’re impactful. From brand preference to loyalty and sales, I’m passionate about turning big ideas into measurable wins.🖥️ Marketing Technologist & Personalization Expert: From websites and mobile apps to CRM systems and tailored customer experiences, I’m well-versed in the digital ecosystem. With a deep understanding of UI/UX and online customer journeys, I lead teams of developers and content managers to craft seamless, personalized digital experiences that drive engagement and loyalty.💡 High-Energy Innovator: Fast-paced? Forward-thinking? I’m there! I thrive in environments that keep me on my toes and always bring my A-game, energizing projects and people around me.🤝 Collaborative Team Builder: Leading cross-functional teams to success is my superpower! I know how to bring people together, inspire action, and remove roadblocks – all while keeping the focus on the end goal. Influencing leadership and achieving buy-in is my jam, and I’m ready to bring this energy to new challenges!

Stephanie Mason's Current Company Details
Hiatus Day Spa • Med Spa

Hiatus Day Spa • Med Spa

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Vice President of Marketing
Dallas, TX, US
Stephanie Mason Work Experience Details
  • Hiatus Day Spa • Med Spa
    Vice President Of Marketing
    Hiatus Day Spa • Med Spa
    Dallas, Tx, Us
  • Cmx Cinemas
    Vice President Of Marketing
    Cmx Cinemas Apr 2022 - Present
    Miami, Fl, Us
    > Owner of the guest journey focusing on the online ecosystems of our website, mobile app, and marketing communications through the customer lifecycle > Developed, implemented, and launched CMX Rewards program, driving 400K+ members in 18 months, increased guest frequency by 1.8 visits annually> Implemented and launched CMX Passport, a customizable membership program, leading development teams, including building the multi-channel marketing and training program
  • Aaf Dallas
    Board Member: Public Service Co-Chair
    Aaf Dallas Jul 2020 - Aug 2023
    Dallas, Texas, Us
    2022> Second year in a row, won 1st Place for Public Service project plus 1st Place for Best District at the national competition > Partnered with TEXAS C.A.R.E.S., Texas's oldest cast rescue and adoption center> Rebuilt website on WordPress, offering a mobile-first website and improved user experience 2021> Won 1st Place for Public Service project plus 1st Place for Best District at the national competition > Partnered with Dallas' Suicide Hotline, raising awareness of services> Received a Google Grant for the organization 2020> Won 2nd Place for Public Service project at the national competition for AAF > Focused on the impact of Food Deserts in the DFW area> Produced a PodCast for AAF launching our first series > Built a website connecting all resources for DFW including our public and private organizations
  • Six Flags
    Director Of Online Experience
    Six Flags Sep 2020 - Dec 2021
    Arlington, Texas, Us
    > Led the strategy and execution for Six Flags’ online ecosystem include website, ecommerce platform and customer-facing mobile app> Implemented Salesforce Marketing Cloud to create personalized 1:1 online experiences based on guests’ persona types, buying behavior and frequency > Established Conversion Rate Optimization and UI/UX research using A/B and multivariant testing (VWO, Optimizely) > Implemented best practices for technical SEO and led the content strategy resulting in higher rankings increasing organic web traffic by 49%> Established online brand guidelines and governance for all digital channels ensuring WCAG 2.0 A education and compliance > Improved the customer journey on mobile devices resulting in 68% ecommerce growth YOY; channel drove $XXXM annual revenue > Redesigned the cart and checkout process producing an increase of 16% average order value (AOV)
  • Studio Movie Grill
    Marketing Director
    Studio Movie Grill Aug 2016 - Jan 2020
    Dallas, Texas, Us
    > Leveraged CRM data to identify ‘best customer’ to increase the percentage of eaters from 62% to 83% through targeted multi-channel marketing campaigns> Developed, implemented, and launched Studio Movie Grill’s loyalty program, driving 600K+ members in 18 months, increased guest frequency by 2.5 visits annually, and donated over 50K movies and meals to deserving organizations in the community> Implemented strategies and algorithms for digital advertising with an average ROI of 25:1 managing budget XXM with agency partnerships> Established digital personas to find look-alike customers through display and social advertising, resulting in 2.5M new guests annually> Implemented best practices for SEO, resulting in higher organic rankings +12, increasing web traffic, and 25% e-commerce growth YOY> Curated liquor, beer and wine menu in partnership with our Executive Chef, refreshing semiannual, including supporting marketing campaigns
  • Onmessage
    Senior Marketing Programs Manager
    Onmessage Jan 2016 - Jul 2016
    Plano, Texas, Us
    > Responsible for developing and implementing integrated marketing activities designed to turn customer experience into a competitive advantage. > Worked directly with clients to guide objectives and develop strategic plans. Fostered effective client- to-agency communication to ensure optimal account performance. > Developed and executed cross-channel marketing, advertising, social, web and promotional campaigns. > Conducted research and leverage best channels to reach target market (online advertising, direct email marketing, trade shows and events, social media advertising, etc.)> Lead internal teams and manage the creation and execution of high-quality digital and traditional marketing deliverables consistent with OnMessage standards and values. > Inspired creative teams, including content development, to optimize the creative process and review creative to advance output.
  • Davita Kidney Care
    Manager, Marketing Communications And Events
    Davita Kidney Care Jul 2011 - Jan 2016
    Denver, Co, Us
    > Established successful marketing campaigns and messaging strategies coupled with sales function to assure the achievement of pre-defined goals for in-house business development. > Implemented patient app to solve consumer shipping needs including developing go-to-market strategy. > Created internal marketing agency to support MarComm initiatives including a crisis communications plans. > Produced and managed large-scale events for training, development and marketing.
  • Gordon Biersch Brewery Restaurant
    Manager, Marketing
    Gordon Biersch Brewery Restaurant Sep 2005 - Jan 2011
    Houston, Texas, Us
    > Led the development of standards and guidelines that defined the look, feel and tone for how the brand presents itself internally and externally. > Developed corporate communications program, loyalty program, external collateral, competitive landscape and pricing structure. > Developed, advertised & managed special promotions including strategy, leadership, celebratory and educational meetings; producing highest guest satisfaction rate in company’s history. > Created & presented annual event marketing plan, with budget & design; resulted in increased event attendance and knowledge retention.

Stephanie Mason Skills

Leadership Marketing Management Direct Marketing Team Building Powerpoint Social Media Public Speaking Online Marketing Brand Development Account Management Medicare Trade Shows Market Planning Event Planning Corporate Communications Healthcare Digital Marketing Integrated Marketing Strategic Planning Seo Facebook Online Advertising Microsoft Office Budgeting Marketing Social Networking Healthcare Information Technology Event Management Managed Care Social Media Marketing Email Marketing Budgets Management Strategic Communications Marketing Communications Healthcare Management Marketing Strategy Brand Management Copywriting Hospitals

Stephanie Mason Education Details

  • George Mason University
    George Mason University
    Journalism

Frequently Asked Questions about Stephanie Mason

What company does Stephanie Mason work for?

Stephanie Mason works for Hiatus Day Spa • Med Spa

What is Stephanie Mason's role at the current company?

Stephanie Mason's current role is Vice President of Marketing.

What is Stephanie Mason's email address?

Stephanie Mason's email address is pc****@****ags.com

What schools did Stephanie Mason attend?

Stephanie Mason attended George Mason University.

What skills is Stephanie Mason known for?

Stephanie Mason has skills like Leadership, Marketing Management, Direct Marketing, Team Building, Powerpoint, Social Media, Public Speaking, Online Marketing, Brand Development, Account Management, Medicare, Trade Shows.

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