Head Of Marketing And Innovation, Cto, Founder
Milan, Mi, It
Designed, executed, and communicated results of market and user research to advance product development efforts, including product planning, design, marketing, forecasting, delivery, innovation, and R&D. Identified target markets, segments, and stakeholders; clearly defined market position for each group. Worked in cross-functional environments with colleagues across all employment levels, in addition to external team members, e.g., research vendors, consultants, design and innovation firms, advertising agencies. Capitalized upon group knowledge and information gathering to effectively drive evaluation, innovation, and marketing of a new product.Conducted ethnographic and pilot field studies, site visits, and usability studies. Translated findings into actionable steps to merge the voice of the customer into the definition of a new product and business strategy. Managed the development and delivery of direct and indirect product/services communications.Conceived the original idea and oversaw market tests for a new brand (Bodysinc) designed to promote lifestyle management for consumers via an armband sensor service (BodyMedia) and including support from a professional healthcare coaching service.Spearheaded end-to-end service design, user experience, communication and marketing, packaging, labeling, regulatory compliance, and marketplace deployment of Bodysinc initiative.