Leading various initiatives across growth and engagement as well as assisting in direct outreach and communication with key stakeholders in the college athletics industry, including athletes. This includes engaging with 3rd party partners who support our mission and want to provide support for college athletes. Leveraging creative and analytical skillsets to help AO perform more effectively and efficiently.

Executing and overseeing the creation of professional multimedia content, launching digital marketing campaigns and initiatives, and supervising social media accounts, performance, and analytics. Enhancing the visibility of the athletics department while strengthening school engagement through various campaigns, content series, etc.

Guiding clients and brands to succeed in go-to-market strategy, creative content production, web/SEO optimization, logo/branding identity, and social media. Clients include Soundcloud, Ace Frehley (KISS), Grill Guy, Seton Hall Athletics, The Highlawn, No Ceiling Ent., and more.

Playing an instrumental role in conceptualizing, producing, and curating high-quality audiovisual content for training programs. This involves creating short-form videos weekly, tailored to specific training topics, and enhancing existing content to ensure it meets the highest standards. Collaborate closely with peers, fostering creativity and engagement across diverse student groups and organizations. Involvement also includes attending in-person weekend events and contributing to various tasks that drive the success of GRS's initiatives.

Conceptualized and launched Seton Hall’s Name, Image, and Likeness Collective, equipping student-athletes with the knowledge, resources, education, and opportunities to navigate the evolving world of N.I.L. Coordinating marketing campaigns and forging meaningful partnerships with companies such as Meta Inc, Athletes.org, Outfitgrid, Beats By Dre, and more.