I was part of the #StaxPack for 4 years and was one of the first 40 employees, joining as the first demand generation hire and ultimately becoming the head of the marketing department. During my time with Stax we:- Achieved unicorn status with a $1B+ valuation- Acquired 26,000 customers- Processed $23B in payments for those customers- Were profiled in and won awards from Forbes, Fortune, Fast Company, US News, EY, and 100+ other publications- Hired and built a team of 12 expert marketers- Rebranded from Fattmerchant to Stax- Brought all media buying in-house- Acquired 3 competitors and absorbed and scaled their marketing operations- Sourced and negotiated deals with 50+ marketing partners and affiliates including Forbes, NerdWallet, and US News & World Report- Launched and commercialized 7 revolutionary industry disrupting products

Managed all domestic and Canadian general market digital campaigns supporting Walt Disney World across SEM, YouTube, Expedia and Meta-Search platforms.Responsible for $20M annual budget and over $600M in revenue.Handled all implementation, analysis, optimization, reporting and budget flightingAchieved over 30% revenue growth for multiple consecutive years.Lead cross-functional teams in order to launch multiple alpha and beta campaigns with Google, Bing and Yahoo including Dynamic Search Ads, YouTube True View For Action, and Video Audience Retargeting in Seach.Oversaw first ever campaign supporting Disney restaurants and beat projected goals by 25X within 30 days of launch.Lead team in the implementation and adoption of Google Analytics 360 attribution platform and Blue Kai DMP.

Managed campaigns supporting Walt Disney World Resorts, Disney Parks, and Walt Disney World Tickets across SEM, Facebook, Instagram, Twitter, YouTube and Expedia.Handled all implementation, analysis, optimization, reporting and budget flighting.Lead teams in order to launch multiple alpha and beta campaigns with Facebook including 360 video, dynamic product ads, and DMP audience use.Launched first ever domestic campaign supporting Walt Disney World ticket products and beat projected revenue and ticket unit goals.Beat prior year performance for and achieved double digit growth for all accounts managed.

Managed a mid 7-figure annual advertising budget across social, email, paid search, video, and mobile media channels.Implemented and managed all lead generation and ecommerce campaigns.Reported directly to the Marketing Director and met with EVP and CEO on a regularbasis to give updates on campaign performance and new marketing initiatives.Increased Paid Search ROAS by 98% in first 11 months with the company and broke previous records for gross sales volume.Won the MVP Award for Marketing Excellence after only 90 days.Completely overhauled the company’s paid digital marketing strategy as well as individualchannels/campaigns resulting in the setting of multiple all-time sales and ROAS records.Launched the first Paid Social Media, Video, Mobile, and Retargeting campaigns, all ofwhich beat the previously established marketing KPIs for determining campaignsuccess.Successfully expanded media campaigns into South America, Europe, Asia and Africa while achieving and maintaining a positive ROAS within 30 days of the campaign launches.Launched A/B testing initiatives to optimize landing pages, funnels, and creative assets.Trained and managed 2 direct reports.

Managed over 50 digital campaigns in 2013 reaching 49 states, Puerto Rico, Canada, and South America.Assisted in the development of over-arching cross channel strategy for integrated digital campaigns utilizing display, video, paid search, paid social, and CRM channels.Marketed the launches of major attractions, hotels, and marquee events including, The Wizarding World of Harry Potter: Diagon Alley, Transformers: The Ride 3D, Cabana Bay Beach Resort, and Halloween Horror Nights.Developed strategy for and executed multiple A/B tests including landing page, messaging, and product positioning initiatives that resulted in increased ROAS and conversion rate.Experienced with the marketing strategies, booking cycles, and nuances of multiple travel and entertainment products including, theme parks, resort hotels, vacation packages, concerts, and special events.Collaborated with media buying, implementation, brand management, and internal partner teams to ensure that strategy was developed and executed accurately and in line with the goals of the marketing department and company as a whole.In charge of reporting on campaign performance to internal and external stakeholders as well as conducting post-mortem look-back analysis.Continually monitored and managed performance throughout the course of the campaigns and made optimizations and recommendations to stakeholders to increase efficiency and ROAS.Made recommendations for and managed the development of new creative assets, specifically tailored to the individual goals of each corporate partner and their respective campaigns.

In charge of implementation, maintenance, and troubleshooting of all display media campaigns in Dart/DFA.Worked with the Digital Marketing and Media teams on a daily basis to coordinate campaign launches and optimizations.Responsible for updating and maintaining the display database.Played a key role in the implementation of the digital cross-channel attribution platform.Assisted with the management of paid search campaigns.Promoted from freelance contractor to Associate Representative within 3 months of hire and nominated for the Bravo Award for excellence in marketing and sales.

In charge of developing and managing marketing strategy and brand image.Managed a team of 6 managers who had a total of 60 direct reports.Developed strategy and negotiated media buys for national and local print, social, and display campaigns.Developed and distributed media kits, newsletters, press releases, and promotional materials.Responsible for updating company website (WordPress) and social media channels.Regularly developed new content in order to increase fan engagement.Reported on website traffic and performance using Google Analytics.Generated email leads through opt-ins on website and social media.Coordinated contests in order to increase followers and engagement.Negotiated sponsorship deals securing over $150,000 of support from key industry players.Created custom sponsorship packages tailored to each client’s needs and budget.Coordinated fulfillment, and managed each relationship on an ongoing basis in order to ensure a high level of client retention and satisfaction.

Managed over 50 direct report employees.Developed strategy and negotiated media buys for national display and email campaigns.Managed and created content for social media channels.Planned and executed grass roots marketing initiatives to develop local awareness.Developed and distributed promotional materials and press releases.Planned and coordinated multiple special events.