Southwest Michigan First is an organization of privately funded economic development advisors who act as the catalyst for economic success in Southwest Michigan. Founded in 1999 on the principle that the greatest force for change is a job, the organization works across all industries throughout the seven counties making up the Southwest Michigan region.

AMA Southwest Michigan is a professional chapter of the American Marketing Association serving marketing professionals, educators, and businesses. Our membership consists of marketing professionals, educators, and business community members in Southwest Michigan, including Kalamazoo, Calhoun, Van Buren, St. Joseph, Allegan, Barry, Branch, and Eaton counties.

• Direct external, team, and vendor-related marketing efforts for a technology and analytics firm serving businesses across the country• Manage digital marketing campaigns to promote our data analytics, cloud, and managed service solutions targeting financial, manufacturing, healthcare, and government verticals Formerly Secant Technologies, Aunalytics is a data platform company delivering answers for your business. Aunalytics provides insights-as-a-service to answer enterprise and mid-sized companies’ most important IT and business questions.

• Develop marketing campaigns to build the brands and businesses of over 150 independent financial advisors across the country.• Led the marketing team in the creation of print and digital materials.

• Developed marketing campaigns to promote the brand and merchandise for nearly 600 universities and 2,600 licensed vendors, representing over $700 million in retail volume.• Analyzed our clients' brands and implement strategies unique to each school involving social media, print and POP marketing.• Worked with local, regional and national retailers to maximize the brand of our clients in physical and online market places.• Designed licensed apparel, logos and displays to enhance the offerings of our clients.• Managed aspects of our corporate image, including website, collateral materials and tradeshow presence.(Learfield Sports acquired Licensing Resource Group and Strategic Marketing Alliance in 2014. These two industry-leading agencies combined their more than 40 years of experience to create Learfield Licensing Partners.)

• Created graphics in collaboration with visual merchandising teams to enhance the in-store experience of our customers.

• Assisted in developing marketing campaigns targeting students, alumni, local citizens, and area businesses.• Created internal and external communications such as website content, social networking, advertising, signage, posters, newsletters, and brochures.• Researched and analyzed statistics to help promote university and department events.• Supervised sports marketing student staff teams for various events.

• Developed marketing materials targeting individuals and companies featuring the law firm’s history, news, practice areas, and speaking engagements.• Managed print and mail vendors for all of the firm’s marketing campaigns.• Responsible for firm's website and Intranet content.• Managed internal and client communications to enhance cross-selling opportunities, including client alerts, company newsletters and presentations.• Maintained firm-specific information such as biographies, media mentions, press releases, honors and awards, and other newsworthy items for over 200 partners, associates, and other serving attorneys and administrators.

• Coordinated all copywriting, design, printing and distribution of collateral materials targeting individuals, small business, corporations and international delegations.• Managed e-marketing campaigns to compliment specific sales agendas.• Negotiated with creative and print vendors for maximum quality within the specified budget.• Managed interns and volunteers for specific projects such as database management, touring restaurant facilities, and guiding international delegations.• Directed photographers at key events to capture artwork for future communications.