Jim Mason Email and Phone Number

Developed internal Publicis Groupe alliances to launch joint go-to-market solutions, facilitated cross-functional collaboration on key engagements, and advised retailers and CPG brands on growth strategy initiatives.Internal Publicis Groupe collaboration• Orchestrated the inter-agency relationship between Publicis Sapient and Epsilon, driving successful collaboration on a massive five-year engagement to build and launch a new retail media network for a large grocer.• Created internal executive relationships with Publicis Groupe Global Client Leads to facilitate account planning, to provide marketing strategy support, and to prioritize new business opportunities (focused on the retail and consumer products industries). • Crafted joint go-to-market services across Publicis agencies on loyalty, Web 3 (metaverse), and data strategy.Strategic Initiatives• Provided strategic guidance to leading retailers on emerging Artificial Intelligence and GenAI trends and their impact on customer experience, commerce, and digital operations. • Collaborated with cloud and SaaS technology partners (Microsoft, AWS, Salesforce, Adobe) to generate a sizeable services pipeline.• Sponsored engagement with VF Corporation to improve identity resolution given 3p cookie depreciation.• Created an inventive partnership with Snapchat to improve ecommerce merchandising through augmented reality.Publicis Sapient has been recognized as one of the Top 20 Consulting firms by Vault and one of the Best Firms to Work for by Consulting Magazine.

I led all revenue functions (sales, client services) for N America, and managed the digital analytics business unit (P&L responsibility). Ebiquity (a UK-based company) is the global leader in marketing investment advisory services, working with 70 of the top 100 global advertisers.Business Development & Account Growth• Oversaw entire North American client portfolio, served as executive point of escalation for accounts, and grew the business 25% YOY through key account growth.• Doubled revenue at top-tier accounts and improved overall customer satisfaction (NPS up double digits) by launching a client service organization to strengthen executive relationships.• Restructured business development to emphasize consultative sales and won new clients including Verizon, Amazon, Walmart, and American Express.• Directed proposal development, commercial strategy, SOW creation, and C-Suite negotiation. • Managed renewal pipeline and improved client retention (NRR to >100%).Client Relationships & Customer Success• Sponsored a multi-year program for Amazon with globally distributed consulting delivery teams across 18 international markets. Grew account to become one of the largest and most profitable across the globe.• Uncovered significant inefficiencies in a major CPG’s digital media spend and recommended actionable improvements to improve performance and ROI. Project earned the company’s highest internal award for excellence.• Drove the deal strategy, prepared the pitch presentations, calculated complex deal analytics, and led the negotiation of a successful 3-year, 30 country program with a global automaker. Data & Analytics• Managed budgeting, sales forecasting, resource utilization, and staffing for the digital data analytics business unit.• Conducted thought leadership and primary research with the Digital Analytics Association and co-authored whitepapers on brand preparedness for upcoming data privacy regulations (GDPR & CCPA).

Led the Business Consulting practice and grew the team to over 100 professionals internationally across eight offices in Europe and the Middle East with a core focus on digital business transformation.Global Team Leadership• Reduced employee turnover by 40%, established a new consulting hub in France, expanded presence in Germany, Sweden, and Dubai. • Exceeded practice utilization and profitability targets through organic project growth and a structured staffing process. • Upskilled product management team with training in agile delivery, design thinking, and SaaS commerce platforms.• Led the post-merger integration of Razorfish and Sapient including cultural integration and change management.Digital Transformation• Guided the strategy workstreams for the pioneering Lloyds Banking Group digital transformation program (delivering £500+ million in revenue and savings) about which Stanford University authored an MBA case study. • Drove change management and communications for a major bank’s transformation to a customer-journey aligned organizational structure leveraging agile methodologies (impacting 20,000 staff with a £160+ million benefit).Client Delivery• Defined a visionary business and technology transformation strategy and roadmap for Europe’s largest hospitality company. Created Board-level presentations for funding and alignment on the €300M program. • Established a digital and eCommerce transformation program for the seventh largest retailer in the world enabling them to achieve their five billion euro revenue target.• Crafted a KPI metrics framework to quantify program business value and provided regular executive updates. At Sapient, I gained a stronger global mindset and appreciation for working with distributed teams across various countries in Europe and the Middle East. I saw the importance of cross-functional teams of strategy, product, engineering, experience, and data professionals in driving true digital transformation.

Handpicked by the International CEO to join the London office and establish a European digital strategy practice. Led five disciplines including strategy, innovation, data analytics, media, and consumer insights. Co-led the country P&L.Leadership• Increased revenue 60% and orchestrated the turnaround of Razorfish UK resulting in a return to profitability. • Launched an innovation and experience strategy consulting practice. Defined the service offerings and scaled the team by 5x in the first year through high-impact sales support.• Published monthly thought leadership column in a prominent UK industry publication (The Drum) and presented retail trends at industry conferences and events (including Adobe Summit). • Led solution design and proposal development for new business pitches in the United Kingdom. Client Delivery• Directed cross-functional teams to define the product strategy and to design the user experience for a prestigious entertainment company’s first mobile app to stream movies. Composed a marketing strategy to acquire and engage customers. • Launched numerous digital media campaigns for multiple travel brands across social media, digital display advertising, paid search and analytics that exceeded performance targets.• Pioneered the utilization of actual gameplay data for targeted marketing campaigns for a major gaming platform, resulting in a 15% increase in game play duration and a significant uplift in platform revenue.

I directed 20+ digital innovation engagements for Fortune 500 companies to define future-state experience strategies, quantify investment business cases, and create actionable roadmaps that reinvented customer experiences.Travel Industry• Spearheaded a comprehensive digital strategy for a major airline that revolutionized the customer journey across all digital touchpoints. Resulted in significant revenue growth, increased up-sell, and dramatic channel shift. • Piloted a groundbreaking data monetization strategy for an airline to launch a media network that generated millions in high-margin, incremental revenue by selling advertisements across digital touchpoints. Retail Industry• Concepted a series of in-store digital experiences that drove a 30% increase in same store sales for a specialty retailer. • Created a rigorous financial model and business case for a children’s retailer to incorporate innovative digital experiences for kids at the center of its nationwide store renovation efforts. Manufacturing• Guided a breakthrough business model innovation program for a major tire manufacturer which formed a detailed roadmap to reinvent tire sales, own the end-to-end customer journey, and improve customer satisfaction. • Prepared and presented annual strategic plans and quarterly competitive audits to the C-suite executive team at a $18B manufacturing company.At Razorfish, I learned the power of customer-centricity. Previously, I had approached problems from the perspective of the corporation. Razorfish taught me the importance of starting with the consumer and keeping their needs central to the program. I learned the power of digital experience agencies to bring together cross-functional teams of strategists, creatives, user experience designers, and technologists to create more holistic strategies.

I led corporate strategy engagements, optimized business operations, exceeded sales targets, and managed the sales pipeline as part of the Retail Direct to Consumer Practice leadership team. I was promoted twice and selected as a Deloitte Retail Fellow based on outstanding project performance and future potential.Strategy & Operations• Architected a global business transformation program across 100 countries to standardize operations and technology platforms for a leading cosmetics company. • Developed a global strategy to reduce spending by 50% in the finance department of a $5B technology firm after the divestiture of a significant business unit. • Coordinated multiple international teams across five continents in the definition of financial processes for Sarbanes Oxley compliance.• Managed a variety of additional projects spanning organizational design, change management, financial analysis & modeling, finance transformation, and technology strategy.Sales & Practice Leadership• Won a new account for the firm through a competitive RFP; sold follow-on services of $8MM based upon strong client relationships and successful project delivery.• Sold a large services engagement ($8MM) through a complex RFP process; led the pursuit team of over 20 resources and presented to C-level client executives for the $10B company.• Prepared numerous statements of work to outline project services, structure and scope.At Deloitte, I became a classically trained strategy consultant, bringing financial analysis and analytical rigor to business challenges. I learned the power of client relationships and quality work to grow accounts and create new business opportunities. I worked with Zappos (a company known for its strong culture) for 18 months. Their employees embrace their core values more than any other organization I’ve ever seen. My favorite three values that I carry with me today are: Be humble; Embrace and drive change; Create fun and a little weirdness.

I designed eCommerce order fulfillment / supply chain solutions for retailers across North America and Europe. I managed program delivery teams of 50-100 people and led product management and solution design for all retail accounts.Product Management & Solution Design• Led or audited business process design and solution design for over 50 distribution centers internationally across North America and Europe.• Facilitated countless cross-functional workshops to transform future operations enabling dramatic gains in efficiency and customer service.Account Growth & Project Management • Led Manhattan’s most complex implementations including its largest project with distributed teams of over 100 consultants and a $20+ million project budget. • Led executive client relationships for clients including Nordstrom and American Eagle Outfitters, oversaw services delivery, and sold additional professional services (business development & sales) which drove substantial account growth. Retail Expertise & Team Leadership• Managed a team of product managers and business analysts to perform solution design for all retail accounts. Conducted performance reviews, staff development, and training.• Orchestrated Manhattan’s Retail Client Executive Steering Committee to improve the relevancy of our service offerings and establish the future product strategy.Manhattan was the perfect place to start my career. I joined Manhattan when it was a high-growth, fast-paced startup as employee number 110 and helped the company grow to almost 1,000 people globally. They gave recent college graduates far more responsibilities than any other consultancy, so I learned much more than my peers at traditional consulting firms.