Digital Marketing Strategist
Current- Monitored and analyzed social media performance metrics across 4 social media accounts using tools like AgencyAnalytics and adjusted strategies to optimize reach and engagement- Conducted thorough market research and competitor analysis to identify key opportunities and trends- Collaborated with cross-functional teams including design and sales to align social media efforts with overall brand strategy- Reported on industry and technology trends 2 times per month to 4 teammates in… Show more - Monitored and analyzed social media performance metrics across 4 social media accounts using tools like AgencyAnalytics and adjusted strategies to optimize reach and engagement- Conducted thorough market research and competitor analysis to identify key opportunities and trends- Collaborated with cross-functional teams including design and sales to align social media efforts with overall brand strategy- Reported on industry and technology trends 2 times per month to 4 teammates in order to stay relevant in the space and streamline our work with new and upcoming tools Show less