As a Digital Category Management Lead, I combine Data Analytics, Product Management/Technology, UX, CRO, SEO and Online Merchandising to work with many internal teams to improve the online performance of Merchandise Product Divisions on Lowes.com. Ranging from improving product findability through internal search and navigation to optimizing technical functionality such as recommendation modules and everything in between. I am ultimately responsible for the e-commerce user experience and performance for multiple sub divisions of products. Prior to Jan 2023: As a Lead Analyst on OCM, I lead a team of 3 who is responsible for the online performance of Home Decor Merchandise Product Divisions on Lowes.com. Ranging from product findability through search and browse to optimizing technical functionality such as recommendation modules and everything in between. I am ultimately responsible for the e-commerce experience and performance for multiple sub divisions of products.

As an Online Category Management Lead Analyst, I managed a team of 3 who were responsible for the enhancement of the online customer experience for a specific segment of customers (Pro Customers). Combining the science of Data Analytics and Technology with the art of online merchandising, UX/UI and Marketing, we are able to improve the online shopping experience and drive KPI growth to meet company goals. - Responsible for Strategic Planning & Execution of Category Optimizations including project calendar planning, fostering relationships with partner teams, mentor analyst & Sr Analyst, and more.Tools Used: Adobe Analytics, PowerBI, Jira, SuperSet, Tableau, Fullstory, and many more.

On the Online Category Experience team, I worked cross functionally as a E-commerce Data Analyst across many internal Lowe's teams to manage the improvement of the omni-channel customer experience and online performance. This is accomplished through pulling qualitative and quantitative data from many different sources, analyzing the data and developing/executing tangible action steps based on the data. This includes everything from improving page design, UX, internal search, analyzing marketing channels, product content, tech enhancements for CX, assortment, best practices and everything in between.

As a Sr. SEO Analyst, I worked on a world-class integrated marketing team to increase organic search traffic to Lowes.com. Broadly speaking, this was accomplished by closely working with cross-functional partner teams to deploy modern SEO best practices (On-page, Off-page, Technical, and Local SEO) across the organization, analyzing and interpreting data to make decisions, and developing strategies to improve the organic visibility of Lowe’s.com and it’s thousands of stores.

Since December of 2017, I have worked with hundreds of businesses and organizations (B2B and B2C) to analyze their web presence, strategize a tangible plan, and implement SEO strategies. This results in increased organic traffic, higher rankings, and an overall better online presence.Examples of websites i've consulted: - Marthastewart.com- nlm.nih.gov (National Library of Medicine)- urban.com.au (Zillow of Australia)- medicalarchives.jhmi.edu (Johns Hopkins Medicine)- agati.com- staud.clothing- delallo.com- nmcourts.gov (New Mexico Courts)Sample of the Services I offer:- SEO Site Audits- On-page, Off-page, Local and Technical SEO- Keyword Research- Customized Monthly Reporting- Backlink Strategies- Website Migrations- Content Strategy- Microsoft Excel Vlookups, Pivot Tables, Concatenation, etc. Industries I have worked in:- eCommerce - SAAS- Government Contracting - Blogs - Education- Startups- News Websites- Local Businesses (Dentists, Carpet Cleaning, Law Firms, Jewelry Stores, etc.)- and more.Tools: SEM Rush, Ahrefs, Yext Screaming Frog, Google Search Console, Google Analytics, SEO Moz and more!

Foot Locker Inc. is the world’s leading retailer of athletically-inspired footwear and apparel. Our brands include Foot Locker, Eastbay, Champs Sports, Footaction, Kids Foot Locker, Lady Foot Locker, Final Score and SIX:02.Summary: I worked on a team of 3 SEO Analysts to manage the SEO efforts (On-page, Off-page, Technical, local, etc.) on all of FootLocker Inc.’s websites (8). Working with developers, copywriters, site merchandisers, data, on-site search, and UX/UI was common in my day-to-day workload. I used enterprise-level tools such as BrightEdge, DeepCrawl, and Yext as well as more common SEO tools such as Google Analytics, Google Search Console, Google Ads, Screaming Frog, Adobe Experience Manager, and Adobe Analytics. Role Description: - Developed and executed Search Engine Optimization strategies to improve organic visibility on all of Footlocker Inc.'s brands such as footlocker.com, champssports.com, eastbay.com and more- Managed the on-page, off-page, local, mobile and technical SEO on 8 enterprise e-commerce sites- Established data-driven keyword research and tracking strategies and guidelines to maximize the team's efforts and to provide more accurate reporting- Used data and critical thinking to perform keyword research to direct all forms of SEO content- Worked closely with the development, UX/UI, data, on-site search, and marketing teams to complete technical SEO enhancements- Trained/Mentored eCommerce Site Merchandisers, Copy Writers, Web Developers, brand managers, etc. on techniques and procedures to maximize SEO impact. This includes giving presentations, running meetings, and creating documents to educate our internal teams on the impact of SEO.Other skills used every day: time management, oral, verbal and written communication, project management, analytical insights, evangelism of SEO.

As the first Brand Ambassador for Adobe at Illinois State University, I was responsible for recruiting a team of talented students to promote the use of Adobe Creative Cloud throughout campus. My team and I grew brand awareness through organizing workshops, implementing a social media strategy, classroom speeches, meeting with professors and personal outreach to clubs, associations and groups on campus.- Spearheaded team of 5 to execute marketing strategies to improve the brand awareness of Adobe on campus- Developed and maintained the relationship between Adobe, Alpha Kappa Psi (Xi-Psi Chapter) and Illinois State University.- Educated 70+ peers about Adobe Creative Cloud programs via personalized campus-wide workshops- Drove workshop attendance, trial downloads and social media engagement through marketing strategies- Leveraged social media marketing to increase overall brand awareness of Adobe- Traveled to San Francisco, CA with other high achieving ambassadors to tour the Adobe office, meet with product marketing teams, present and share campus marketing insights and learn about the future of Adobe. Overall, I led a talented team to reach hundreds of students with the power of Adobe Creative Cloud programs. Looking to try Adobe Creative Cloud? Click here to get access for free! https://www.adobe.com/downloads.html?sdid=1FJDDMDJ

Responsibilities Include:- Consulted marketing team on SEO to grow organic traffic from search engines by 15.29%- Leveraged various SEO tools to perform keyword research, link building, and competitive research- Produced graphics, photos and videos for social media and online resources with Adobe Creative Cloud- Obtained and maintained the 1st-page organic website rank for researched competitive keywordsTools Used: Hubspot, Google Analytics, Google Search Console, Buzzsumo, Wordpress, Adobe Photoshop, Illustrator, Indesign and other common SEO tools for keyword research and backlink profiling.

I lived in Freiburg, Germany to serve as an intern for a new campus organization at the local university. With my team of 10, I organized events, created marketing materials using Adobe Software. Overal, I gained a new understanding of marketing through experiencing how product market fit changes based on the culture, demographics, psychographics, etc. of the target market.- Planned weekly events to teach English to university students which had an average of 20 attendees- Created website and social media channels for organization- Designed various flyers and social media designs- Attended a German language school for 3.5 hours per day (Mon-Fri) for 3 months- Met with team of 10 multiple times per week to discuss and plan events

I worked remotely as an intern for 3 months in order to improve the use of SEO and web design for http://demandtrans.com. - Designed UX-focused marketing landing pages using Adobe Photoshop and Wordpress- Executed on-page SEO strategies to increase organic traffic- Met weekly with the project team to discuss SEO, web design, user experience and copywriting best practices

I worked remotely for Alpha Kappa Psi's National Office located in Indianapolis, Indiana to optimize the use of Digital Marketing within the organization. I implemented a Search Engine Optimization strategy in order to increase SERP rankings for keywords thus increasing overall organic search traffic. In addition, I provided analytical reports to provide insights for important business decisions to management. - Prepared and presented search engine optimization and analytics reports to supervisors- Increased ranking on search engine result pages from position 8 to 1 by the end of 3 months- Improved organic search traffic by 43.11% over 3 months using On-page, Off-page and technical SEO strategies- Monitored web analytics in 3 separate domains using Google Analytics- Implemented SEO related website changes via WordPress and related plugins- Applied goals, filters, and views to Google Analytics- Photographed an event of 1,000+ attendees in Las Vegas, NV

During the spring 2017 semester, I was elected to the Vice President of Communications position within my fraternity after presenting a speech to approximately 60 members. Within the role, I innovated many functions of the role which has had a direct impact on the overall brand perception of the organization. My SEO and web design efforts have increased conversion rate by over 100%. - Produced photography and video to promote organization using Adobe Lightroom and Adobe Premiere- Managed and updated website (AKPsiisu.com)- Implemented search engine optimization to maintain a first-page ranking on Google - Utilized Google Analytics to maximize Search Engine Optimization strategies- Link built to boost Search Engine Optimization- Led a team of about 10 skilled individuals to manage communications within the organization- Increased the conversion rate (Sign Up) of the website by over 100%- Decreased Bounce rate by 20%- Increased number of quality backlinks by over 100%- Increased average number of sessions by 60%- Obtained and maintained the 1st-page organic website rank for chosen keywords- Increased average session duration by 90%

At Cybernautic, I was responsible for all tasks related to search engine optimization. For about 15 hours per week, I worked hands-on with client websites to improve their organic search engine rankings in the SERPs (Search Engine Result Pages) while also implementing changes to optimize the user experience. Overall, I brought more customers to company websites primarily through organic search. Responsibilities included:- Wrote and optimized copy for website landing pages using internal linking, alt text, heading tags, and keyword research.- Developed and implemented white hat link building strategies.- Utilized Adobe Creative Suite to optimize the user experience of web pages to improve bounce and conversion rates.- Implemented SEO strategies on over 25 websites, which resulted in improved organic traffic, CTR and bounce rate- Performed on-page and off-page SEO techniques to improve visibility in search engines- Monitored web analytics in Google Analytics to provide tangible insights to web strategist team- Assisted in planning paid search campaigns using Google Adwords.SEO software and tools used: Google Analytics, Google Adwords, Adobe Creative Suite, Microsoft Excel, Ahrefs.com, Moz Pro, screaming frog and more.

- Learned basics of Web Development such as HTML, CSS and Javascript.- Completed internal and external graphic design projects using Adobe Creative Suite- Collaborated with a design team to improve graphic design, user experience and web development skills - Optimized website layouts for both desktop and mobile usage- Managed website content for hundreds of clients using an internal content management system- Collaborated in weekly multi-department meetings

QikPix is a start up in the Bloomington, IL area who is looking to disrupt and improve the photography industry. Working alongside professionals in the startup community gave me a unique experience to learn a variety of skills.Responsibilities include:- Strategized and designed marketing materials using Adobe Creative Suite.- Implemented social media strategy via Twitter, Facebook, and Instagram.- Met with Qikpix team to learn digital marketing best practices.Please visit Qikpix.io for more information.