Strategist, Experiential Marketing & Sponsorship
Current-Crafted and deployed the strategic vision for a key Formula 1 sponsorship including content, brand messaging, hospitality activation and F1 talent inclusion.-Worked alongside Head of Sponsorships to identify and assess new sponsorship properties for clients with multi-million dollar budgets.-Orchestrated collaboration between creative and production teams to bring the strategic vision to life from concept development to launch, resulting in a successful awareness campaign and 25% increase in brand recall.