As ZLINE's Director of Marketing, I was responsible for actively managing and scaling the company's marketing budget, omnichannel marketing strategy, and buyer journey through captivating front-end development/UX and effective retail placement. It is the primary focus of ZLINE’s marketing team to ensure that the brand vision is well-executed across all placements and to provide in-depth, performance-based analysis to guide business decisions.As director, I have had an active role in many initiatives that have resulted in increased sales & revenue (300% over 3 years) and market share.

As ZLINE Kitchen and Bath's Digital Marketing Manager, I was directly responsible for the following:- Managed ZLINE's paid media strategy.- Managed Google Ads/Bing Ads campaigns and reported relevant KPIs monthly and quarterly and presenting action items to C-suite management.- Expanded digital marketing funnel with CRO strategies focused on referral traffic to retail channels resulting in a 256% increase in sales (2018-2020)- Worked with Channels/Merchandising Team on product positioning, product listing information, and promotional strategy for major retail partners (Home Depot, Lowe's, Wayfair, Build.com & more)- Managed PPC advertising strategy for retail channels (Home Depot PromoteIQ, Wayfair Sponsored Products, Lowe's CitrusAds) - Managed social media influencer marketing initatives- Managed e-mail marketing campaigns (B2B & B2C).- Provided direction on the implementation of customer service processes.- Managed new hire technology needs and account set-up.

As Social Media Manager for ZLINE Kitchen and Bath, I did the following:- Managed integrated strategy across many channels (Pinterest, Facebook, Instagram, Twitter, LinkedIn, YouTube, Houzz)- Created, edited, and posted organic and sponsored content for all social media accounts (with B2B & B2C focus).- Managed editorial calendars for consistent and effective posting of content.- Managed all paid social advertising.- Increased attributed revenue by 500% (2018).- Grew social media following from 1K to 11K (1,000%) (2018)- Increased engagement on social channels by 225% year over year.- Reported monthly KPIs to CMO and Digital Marketing Manager.

Interns were responsible for assisting the marketing department in daily administrative needs and promotional events, fulfilling game entertainment, and promotional/sponsorship requirements. Duties:- Formulated promotional ideas to drive ticket sales to target audiences.- Assisted in the production and execution of Reno Aces/1868 FC game day promotional and sponsorship elements.- Managed promotional street team during Aces and 1868 FC games and other events.

The outfitter's role at Cabela's includes:- Driving sales of product through exceptional customer service- Promoting customer loyalty through referral of Cabela's Club Visa Card- Providing excellent and thorough product knowledge for fly-fishing equipment

As a Contract Specialist, I facilitated communication between Microsoft and its various business partners in order to efficiently process enterprise agreements for software usage before the fiscal year end of 2017. Specialists were required to be highly proficient in all Microsoft Office applications, possess effective business communication skills, and have a thorough understanding of volume licensing agreements.