• Conduct comprehensive market research, including competitor and strategy analysis, to identify and segment target customers and gain insights into industry trends and market opportunities.• Develop and execute marketing and branding strategies across a house of brands through earned, paid, and owned channels.• Bring in 5+ loyal customers by developing sales funnels and digital mini funnels, generating leads, and guiding the sales team in lead conversion.• Reduce production time by 20% by designing and implementing automated systems and setting up ERP software for multiple brands.• Gain 2000 views on Google search, increase Google ranking from 68th to 8th, and decrease bounce rate by 20% by improving SEO, including website structure, keywords, and technical aspects.• Drive conversions and boost customer engagement rate by 17%, with an average of 20% new followers weekly, through content development and management across top, middle, and bottom funnel channels. • Design marketing promotions, including videos and printed materials, using Adobe Suite, Affinity Suite, and DaVinci Resolve Studio.• Enhance the digital customer experience by creating user-friendly website experiences that allow customers to easily find information through keyword searches, reducing the need for direct contact and simplifying their interactions.• Generate and analyze daily reports to refine marketing strategies using Google Analytics, Netsuite, and QuickBooks.• Cooperate with the SBDC to identify and implement the most effective marketing strategies for a house of brands.

• Conducted research and perform analysis such as paired sample and independent t-test, ANOVA, correlation and regression to test theoretical hypotheses and provide data-driven recommendations• Planned and organized review sessions and provided personalized guidance to over 50 students, resulting in a 10% increase in average course grades• Prepared, graded, and provided feedback on assignments and exams• Collaborate in creating and distributing surveys to collect primary data, analyze customers' behavior, and identify market trends.

• Researched, planned, and implemented an advertising plan and PR events in each quarter• Consulted with advertising agencies to create commercial ads and promote on Facebook• Maintained over 20 relationships with media to build brand awareness and credibility• Wrote and edited press release, company newsletters, and website content• Collaborated with sale and marketing team to attract target audience which gain 20% of audience • Managed PR crisis by analyzing the situation and adapting appropriate solution• Worked with vendors to secure promotional materials for events

• Organized three events with over 300 participants which gain more than 2000 Facebook followers • Implemented Facebook advertising plan for event by creating commercial ads and posts • Engaged with Facebook audience by uploading posts, video, and responding to their comments• Designed events posters and videos in each event to attract target audience