Shen Massarow Email & Phone Number

台灣 新北市

Business Development for the Global Market

Taiwan

Executing government projects to develop new digital learning technology and seeking international outreach for worldwide partners collaboration. Managed the team with 20 people in promoting the Taiwan Edtech products and services, business development for worldwide government bidding POC projects.-Controlled overall running of EdTech project to accelerate industry development, budget around USD$ 2 million budget each year since 2015.-Successful bidding Taiwan products/services line to join the Indonesian MOE Google Chromebook and smart classroom projects for K12 education.-Build up several smart classroom POC projects in several locations including Indonesia, Vietnam and the Philippines.-Handle worldwide IT foreign media and press for the delivery press conference, seminars and product launch events.-Curator of ATD (Association for Talent Development) 2018-2019 Asia Pacific Conference, 2 days conference with participants over 2000 people.-Curator of Smart City Smart Education Exhibition 2018-2020, 4 days exhibitions with visitors over 5000 people.-Curator of METAEDU Summit 2020, 1 days exhibitions with visitors over 900 people.-Coordinated Taiwan Edtech products to participate in trade shows, seminars, forums domestic and overseas.

Taiwan

Head of Digital Content Developing Department, Created own brand E-Learning platform『ShownKe』for over 5000 students use in K12 class. Other projects also including online LMS with digital ebook for remote learning, a mobile application for e-commerce, OBU for car use..etc, Supervised team with 20 people to create an interactive learning platform and marketing orientation network. -Team average profit earned 15%~20% in 2011-2014. -Delivery 40K children e-book for after school use since 2011 in Taiwan. -Design 1st and 2nd general e-book learning platform from 2011-2014. -Branding over 8 applications for mobile devices. -Leading design of more than 200 education learning web games. -Create a new product application [ShownKe] in both iOS/Android platform. -Promo with Brasil Ayrton Senna insitiuto for deliver brasilian ebook version.

Shenzhen, Guangdong, China

Controlled overall running of digital marketing, managed worldwide advertising campaign for the launch of the new products, making incentive program in key sales regions. Response to worldwide channel media and support local major dealer events, IT show and other co-join programs.-Over 40,000 download in 8 weeks for the first APP marketing release. -Design HR website attracted more than 20K registered. -Over $3KK global media budget planning and execution in 2006-2007 -Increased 100% in 6 months of media awards from the previous year -$425K marketing found sponsorship from key partners in 2006 -10 key program websites for channel promotion in 2007 -10,000 registers in 4 weeks on Overclocking & Gaming website in 2008.

Taipei Taiwan

Specialized in Australian and New Zealand, Middles East market, managed online and printing media plans, press conference, dealer events for Taiwan PC manufacturers. Major clients including ASUS/Gigabyte/MSI/Albatron/ViewSonic/ECS/ABIT..ect.

Master'S Degree, Digital Communication And Media/Multimedia

Business Management