Develop and execute the annual business plan based on input from cross-functional teams, including Finance, Marketing, Sales, and Operations.Provide leadership for the development and execution of customer engagement programs, including key opinion leader engagement and customer relationship management.FTE calculations to determine the equivalent number of full-time employees based on actual visits and planned frequency to manage budgets and productivity.Collaborative development of Salesforce sales targets with marketing, sales, and key account management teams.Implementing and managing sales force effectiveness automation (SFEA) and customer relationship management (CRM) tools.Manage and monitor business performance through regular review of KPIs.Work collaboratively with cross-functional teams, including Medical Affairs, Regulatory Affairs, and Sales teams to ensure alignment of strategies with overall business objectives.Work closely with operation team to ensure smooth business process and product availability.

Financial Budget Preparation in terms of Gross Value, Net Sales, Gross Profit, Expenses, Net Operating ProfitDemand Planning for SPIMACO PortfolioSetting Products Priority Plan and setting the right alignment of products per promotional lineMonitoring the performance against the monthly budgetAnalyzing the Gaps in performance, driving conclusions, and suggesting solutionsAnalyzing marketing activities, preparing the marketing calendar of events, and ensuring harmony and efficiency in terms of ROIReview market landscape, forecast market dynamics trends, and competition, and suggest marketing strategies.Designing Different Dashboards for performance tracking, Profitability

• New assignment for the Men Health portfolio along with the previous assigned tasks. o Preparing the strategic annual brand plans. Ensuring the implementation and execution. o Building different commercial strategies.

• Responsible for Common Cold and OTC Pain Portfolio “KSA”. o Lorinase Tablet brand became the leading brand units and value wise in the R01B0 Segment. o Lorinase Syrup maintained the leadership position, increasing its market share to reach 43% unit wise. o Preparing the strategic annual brand plans. Ensuring the implementation and execution. o Field force training. o Promotional material preparation and execution. o IMS Market analysis. o Developing patient awareness campaigns• Responsible for the Common cold and Anti-histamines Portfolio in SPIMACO Lebanon. o Developing KOL advocates for the assigned brand.• Assigned Special Tasks o Budgeting planning and coordination between marketing and finance regarding all SPIMACO brands. o Preparing Quarterly reports for the Budget status and expenditure per brand. o Preparing monthly reports for the sales channels (Source of Business) for different SPIMACO portfolios. o Designed the Availability contribution Matrix for SPIMACO Brands and TAs

Main responsibility was managing the implementations of Health care andPharmaceutical IT solutions:1-Hospital Information Systems.2-Business Intelligence Solutions for Hospitals and Pharmaceutical companies.3-Sales analysis solution