Massilon M. Email & Phone Number

São Paulo

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São Paulo, Brasil

• Consulting jobs already implemented involving design of Marketing and Communication Plans, conducting strategic planning exercises and writing of a manual on Government Bids under the new Brazilian law on this subject.
• Experience on the design of Strategic Plans, Marketing and Business Plans, Structuring of Sales Departments and solutions to clients` commercial problems. Relieving “pain” of B2B companies.

Goianorte, Tocantins, Brasil

• Sales Director – International Business Jul’22- Dec'22Responsible for the design and operation of the export department.
• Responsible for designing strategy, opportunity mapping, prospection and connection with the market (traders and foreign customers with emphasis in China, India and Middle East regions);
• Design of concepts, presentations and proposals for the negotiation, supply and selling abroad according to application specifications, prices and other commercial terms.Finance and Administrative Director Mai’21.
• Led design of Finance, Purchasing & Logistics, Human Resources and Administrative areas, from an integrated outlook from the operation and sales areas.
• Structured the technical portfolio of new suppliers of equipment, services and logistics partners.
• Conducted the negotiations to hire B2B companies who currently supply this portfolio.

Sao Paulo, Sao Paulo, Brazil

• Co-founded, designed strategy, business plan and launched a distribution start-up which would later become this RL Higiene´s division, after merger;
• Responsible for development of the value proposition, go-to-market, programs, technical consulting, applications, end-user training, pre-sales, sales and post-sales support for the target segments, developing more than.
• Implemented a Digital Marketing Program in the company, using several different tools such as Pre-Sales, Content Marketing, Inbound and Outbound, SEO and online and offline campaingns for the successful conversion of.
• Management of all back-office areas (Supply Chain, Finance and HR).
• Coordinated Marketing and Sales efforts, integrated as a team, to boost growth.

Rio De Janeiro Area, Brazil

• Led the global Marketing initiatives (Product, Communication, Post-Sales activities and end-user training);
• Created and launched several new products, with R&D help, with sustainability in mind (aiming smaller energy consumption, correct residue management and conscious use of natural resources);
• Appointed by the shareholders as the Spokesperson for the company, having participated as such in several interviews and radio and TV shows., among other initiatives;
• Designed Condor´s brand positioning and showcase of products for the main global trade shows;
• Conducted the whole registration process for our main products turning Condor into an official U. N. supplier;Sales Manager – International Business Mar07-Jan´11
• Led the Exports Department with full P&L responsibility and a portfolio of over 50 Sales Reps all over the world.

Rio De Janeiro Area, Brazil

• Managed Key Accounts sales efforts in the News area, Classified Ads and Special Projects; defined strategy and policy definition for this regional newspaper company and introduced new concepts such as “Stand-by Ads”.
• Prepared and implemented Meia Hora newspaper launch from a Commercial standpoint
• Achieved average sales growth of +10% despite the fact the newspaper was losing audience.

Rio De Janeiro Area, Brazil

Advised companies in business management, training, HR management and M&A from several segments such as pharmaceutical, industrial and digital.

Santiago, Metropolitana De Santiago, Chile

• Led daily activities for the Chilean company and conducted the Professional Division spin off into as separate entity.
• Improved cash flow management by the implementation of a team focused in following-up and course correction within Finance. As a result, day sales outstanding was reduced in 25%.
• Implemented with the commercial team B2B initiatives for the development of new sales channels such as wholesalers and digital direct sales which end-up representing 10% of the total sales.
• Launched 29 new products in 29 months, resulting in sales growth of +20%;
• Represented LATAM region on the strategic sales and marketing global group for a key end-user segment.Strategic Business Unit Manager (Brazil) Jan´96-Dez`97
• Managed Sales and Marketing areas for 2 out of the 3 key segments for the company, achieving consistent two-digit average sales growth year over year;

Pós-Graduação Lato Sensu - Mba, Marketing

Engenheiro Químico, Chemical Engineering

Mba, Marketing

Ensino Superior, Chemical Engineering

Ensino Superior, Chemical Engineering

Pós-Graduação Lato Sensu - Mba, Marketing