Massimiliano Lignini Email & Phone Number

Milan, Lombardy, Italy

Milan, Lombardy, Italy

Milano - Italy

Milan, Lombardy, Italy

Santoni is a leading and fast-growing Brand in the world of luxury. Its natural mission is the constant pursuit of Beauty, Innovation and Excellence.As Vice President I achieved the complete transformation of the distribution, sales and logistics model in the area into a vertically integrated structure with the Brand in direct control of all channels.Within a high-impact C-suite plan and a multidisciplinary team of managers and professionals, supervised and governed the end-to-end process • of negotiating the spin-off with the former independent distributor reducing the level of conflict, participating in the legal and asset handover, up to the establishment of the new country unit.• Defined and implemented the organisational procedures of the new local sales force and the logistical and financial organisation, harmonising flows and relations with the Italian brand headquarters in a global team.• Strengthened Band's credibility and support among customers through responsive customer service and an extensive programme of in-store visits and motivational events.• Oversaw the management and replenishment of North American in-stock products, • Led and facilitated the Brand's adoption of retail management habits and policies unique to the United States.

Milan, Lombardy, Italy

Sales Development, Wholesales Market Penetration and Sales Organization transformation into a new model.I grew wholesale year volume from EUR 36 million to over EUR 64 million, driving brand expansion into new markets, consolidating existing key accounts into trusted, high-volume partners, and promoting brand awareness through an intensive programme of events, motivational training of sales people, and close coordination with the marketing team. I led and transformed an international sales force of multi-brand agents and direct sellers (29 people team) into a fully internal sales team better focused on meeting the growing needs of an expanding brand with a complex product range and specific marketing priorities.I Introduced more rigorous and detailed budget management procedures and steered the decision-making process towards a more data-driven approach, linked to a more sophisticated corporate budget planning framework.Expanded the initial international franchise network of flagship stores through developing key partners sales, relations and personnel training.Area like Germany, Japan, China, South Korea, Thailand, Eastern Europe, Turkey, Middle East, India, Gulf countries, North Africa, USA, Canada, Mexico, were all successful cases of Brand penetration and direct customer relation management.Improved productivity and People engagement with the implementation of a Management By Objective program that focused the people energy toward the Brand aimed direction, Participated in the development and implemented go to market strategies,Strengthened and monitored internal Cross Function co-ordination,Used to demanding work environments that involve extensive travel and long permanence into new markets area.

Milan, Lombardy, Italy

I developed and implemented a successful strategy achieving a dynamic growth of sales into new markets from a few hundred thousand Euro to over 11 M Euro (Russia, Ukraine, Kazakhstan, Uzbekistan, Azerbaijan, Armenia, Poland, Hungary, Romania). I Co-ordinated the implementation of the brand's marketing strategy and vision by developing key accounts into high volume brand ambassador customers, and successfully onboarding multi-brand dealers into flagship stores franchise partners. Ensured a win-win franchise experience by leading an intensive Brand value training and mentoring programme. Supervised and executed several boutique projects from legal to construction stages, ensuring successful execution within time and budget constraints. Led the first introduction and development of Santoni Made to Measure and Made to Order service on international panorama, reinforcing brand awareness among discerning customers.Selected, developed, and directed the first internal team of Sales Area Managers that will result in the future backbone of the Brand sales organization.

Milan, Lombardy, Italy

Sales Force Support | Sales Campaign Planning | Wholesale Operations| Sales Data Analysis and Monitoring| Wholesales Customer Care Directed all aspects of orders collection process, sales instructions editing, collection of feedback from the sales force, cross-functional coordination with production and design management.Successfully introduced a coherent and systematic analysis of sales data for sales development and inter-functional purposes.Trained, mentored and developed the skills of a 7-strong customer service team, successfully reducing employee turnover and enabling the Brand to maintain hard-won experiencesExperienced an extensive, fast and deep product and process learning into Santoni Luxury approach to the Market.

Corridonia, Marches, Italy

Action srl was a private label massive producer for United States Dept Stores and big Chain of Shops. Market Areas: Northern Europe and Asia.Main activities and results:Development of the entire Wholesale customer network in Japan, South Korea, China, Definition of commercial agreements with Chinese Partners, Development of sales with US existing Key Accounts, implementation of penetration strategy and sales development in France an Benelux Markets.

Master'S Degree In Economics, 110/110 Con Lode (Magna Cum Laude)

Diploma Of Education, Accounting, 60/60 (Full Marks)