Senior Project Leader
Current2004-2008Head of executive producers. Working daily with the Sky Sport Director on the editorial contents, coordinating all the production team dedicated to sport productions of Sky Sport channels and of the various pay per view channels created to air all Sky Sport programs. Team leader for Sky Italia of the FIFA World Cup 2006 project, coordinating on site team of about 200 people: technicians, producers and journalists, and other 100 people within our production centre of Milan. During the event Sky Sport have produced about 550 hours of live transmission only on the main channel dedicated to the World Cup.2009-2011Editorial coordinator of Sky Sport Football live shows and live matches.Worked on football branded content and tv late shows dedicated to Serie A 2012-2014Editorial coordinator and project manager Sky Italia’s coverage of the London Olympic games 2012 and Team leader of Sky Sport for Sochi 2014 project.Developed a new programming schedule for the Olimpic games in a multi-channel and interactive proposal. Control of all on-air activity including close co-ordination with Ad Sales, Programming Dept and marketing activities2014-2019Sky Sport MotoGP Project LeaderOversaw the development of the channel, the program schedule and tv productions coordinating team working in the circuit and in our headquarter.Worked closely with advertising and marketing teams to develop strategies and opportunities to promote channel awareness and cooperating with the ads seller to create and propose new branded content e tv ads formats.Developing new programming concepts, a multi-platform (digital and social media) approach and the establishment of new channel approach, finding new targets and involving viewers in a new experience of vision