Leading a dynamic global design team, I foster both creative and disciplinary growth to drive innovative solutions. My role involves designing and implementing a sustainable store concept and design playbook on a global scale. In this position, I've had the opportunity to innovate and shape a global brand experience strategy, ensuring consistency and resonance in every aspect. My responsibilities extend to supervising and orchestrating all global GMT events, enhancing brand… Show more Leading a dynamic global design team, I foster both creative and disciplinary growth to drive innovative solutions. My role involves designing and implementing a sustainable store concept and design playbook on a global scale. In this position, I've had the opportunity to innovate and shape a global brand experience strategy, ensuring consistency and resonance in every aspect. My responsibilities extend to supervising and orchestrating all global GMT events, enhancing brand visibility and engagement on a global scale.A key aspect of my role is managing and optimising global creative development budgets, ensuring effective resource utilisation for maximum impact. Reporting directly to the Global Vice President of Marketing and President, I provide strategic insights and updates that contribute to the overall success of the organisation. Some of my key contributions are as follows:- Achieved 2 consecutive Koshland Awards, the highest global recognition for outstanding performance, bestowed by senior company leaders.- Revamped the dated Global Store Concept, catering to a younger consumer demographic. - Facilitated international and new partner growth by developing and distributing comprehensive design manuals.- Successfully launching 35 DTC stores and 35 SIS locations within a 12-month period with a dynamic team of 4 individuals.- Achieved cost stabilisation for store design amidst inflationary pressures. Show less

At Levi Strauss & Co, I took on the role of Manager for Store Design & Brand Environment, focusing on European operations. Leading design initiatives for all European stores across diverse channels, I played a pivotal role in formulating and executing a comprehensive, long-term strategy for product presentations across various channels.My responsibilities extended to orchestrating and supervising all European GMT events, contributing to enhancing brand visibility and engagement… Show more At Levi Strauss & Co, I took on the role of Manager for Store Design & Brand Environment, focusing on European operations. Leading design initiatives for all European stores across diverse channels, I played a pivotal role in formulating and executing a comprehensive, long-term strategy for product presentations across various channels.My responsibilities extended to orchestrating and supervising all European GMT events, contributing to enhancing brand visibility and engagement throughout the region. Additionally, I managed European creative development budgets, ensuring optimal resource allocation for maximum impact.Reporting directly to the Global Brand Environment Director, I contributed to the overall success and alignment of European initiatives with the global brand vision. Following are my major achievements as a Manager, Store Design & Brand Environment – EU:- Expanded European retail presence through the strategic design of each newly established store.- Conceptualised and executed biannual business-critical sales launch events whilst ensuring seamless implementation and impactful outcomes. Show less

As the Global Head of Visual Merchandising & Concept Development – EU/AMA, I played a pivotal role in shaping the brand's visual identity and retail experience. I was responsible for devising and executing a comprehensive global strategy for product presentations across diverse channels. My role involved leading the design and development of seasonal window concepts, ensuring a consistent and appealing brand image.I successfully managed creative development budgets for the European… Show more As the Global Head of Visual Merchandising & Concept Development – EU/AMA, I played a pivotal role in shaping the brand's visual identity and retail experience. I was responsible for devising and executing a comprehensive global strategy for product presentations across diverse channels. My role involved leading the design and development of seasonal window concepts, ensuring a consistent and appealing brand image.I successfully managed creative development budgets for the European region whilst reporting directly to the Chief Marketing Officer, contributing to the effective alignment of creative initiatives with overall marketing objectives. My key success for this role is:- Orchestrated the successful launch of the first pilot stores in the AMA region.- Initiated market entry into China, inaugurating the market with the opening of the first store in Shanghai. Show less

As a Sr. Manager, Concept & Innovation - EU, I held a pivotal role in overseeing the visual integrity and innovation aspects of our retail spaces. My responsibilities included conducting meticulous visual final checks on floorplans for pilot stores, ensuring a seamless blend of functionality and aesthetics.I led the design, prototyping, and material selection processes for furniture and displays, contributing to the creation of an environment that truly reflected the essence of the… Show more As a Sr. Manager, Concept & Innovation - EU, I held a pivotal role in overseeing the visual integrity and innovation aspects of our retail spaces. My responsibilities included conducting meticulous visual final checks on floorplans for pilot stores, ensuring a seamless blend of functionality and aesthetics.I led the design, prototyping, and material selection processes for furniture and displays, contributing to the creation of an environment that truly reflected the essence of the brand. Regularly revising seasonal window concepts, I adapted them to align with evolving brand objectives and market trends, ensuring our visual language remained contemporary and resonant.My role also involved formulating and executing a comprehensive brand experience strategy for retail stores, aimed at enhancing customer engagement.Here are my proudest achievements:- Signed off new store concept with agencies and company’s senior leadership prior to first execution.- Supervised all European GMT events, ensuring seamless execution and alignment with brand standards. Show less