Massimo Macchi Email & Phone Number

Riyadh, SA

Vienna, Austria

• Performed a comprehensive strategic assessment of a major Turkish retailer with consultants from Austria, Germany and Turkey
• Conducted extensive internal and external analysis to improve the client`s price perception and evaluate the optimal assortment size and category mix
• Collected benchmarks, and conducted expert interviews to optimize client media spend and evaluate loyalty program introduction

Milan, Lombardy, Italy

• Managed relationships with brands, commercial plan and product portfolio for the non-food category, achieving an increase in sales of 25% in 1 year
• Led the 2022 Black Friday campaign, setting a new sales record (+123%) and successfully collaborating with purchasing, marketing, and logistics departments
• Managed the commercial plan of Carrefour`s e-grocery app since 2023, driving a 15% increase in sales within 4 months

Milan, Lombardy, Italy

• 8-month leadership development program designed for high-potential employees
• Engaged in a blend of interactive lectures, online lessons, field trips, short job rotations, and an individual project competition
• Received an award from Carrefour Group CEO after winning first place in the project competition and presenting to the board of directors

Milan, Lombardy, Italy

• Won ‘Think Tank’ project competition and pitched the project to the board of directors, ensuring six-figure annual savings and improving internal communication
• Analysed category sales data to optimize product assortment and in-store displays for more than 350 stores across 12 Italian regions
• Supervised the development of category promotional materials across three distinct store channels, ensuring product-market fit and price competitiveness
• Assessed shrinkage for over 140 stores, leading to a significant reduction in food waste and unexplained losses

Casorezzo (MI)

• Conducted inventory management with a focus on reorder quantity optimization, saving inventory space and reducing costs for a range of raw materials by 5-10%
• Performed supplier scouting, evaluation and vertical coordination activities, achieving 10% cost reduction for a wide range of packaging materials

Master Of Business Administration - Mba

Master Of Science - Ms, Agricultural And Food Economics, 110/110 Cum Laude

Grade average 29.5/30 (99th percentile) 2-year Master's program entirely taught in English

International Exchange Student - 6 Month

Core study area: Managing Supply Contracts; Consumer Behaviour; Business IT & Supply Chain Completed extensive group projects with 3.

Bachelor'S Degree, Food Science And Technology, 110/110 Cum Laude

International Exchange Student - 6 Months

Followed 6 classes with Australian students and successfully completed year 11 final exams.