Massimo Mazzocca Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Nh, Nl

Amsterdam, Olanda Settentrionale, Paesi Bassi

Liguria, Italia

Main responsibilities:- lead a team of 6 direct reports (2 KAM, 3 field managers 1 prestige spirits account) and 25 indirect reports (sell out representatives)- guarantee sell-in (Nsr, volumes, mix and distribution) and sell-out performances (distribution and execution) in the away from home channel- driving the brand strategy and the distribution - budget management for both sell-in and sell out contracts and promo/visibility activities

Milan, Lombardy, Italy

Milano

Main responsibilities:- define the brand strategy for the MT channel within the yearly Business Plan, key marketing and trade levers, sales growth drivers and key priority projects and build new product launch plan - create and define the yearly Trade Marketing masterplan to guarantee a 12-month execution on the market through mixed value-added and promotional activities- identify the key shopper trends and shape the brand (product, price and pack) strategy within the sub-trade channels in a segmented approach (i.e. Hypers, Supermarkets, Superettes, Discounters)- support in defining the annual promotional guidelines to drive market share and profit growth- review, recommend and drive the implementation through monthly alignments and regular meetings with the Sales Department

Milano, Italia

Milano

Logistic coordinator of the 3rd party logistic operator for all RB Healthcare products and related supply costs.- Coordination of the 3rd party logistic operator, of suppliers, and the internal departments (Sales, Demand planning, Marketing) in order to optimize and guarantee the availability of products and provide an excellent service level to the customer.- Analysis and optimization of costs (Freight Out, Freight In, Warehouse), cluster and order profile analysis in order to define the best sales strategy. - Responsible for product traceability (with Quality manager), stock accounting inventory, stock write off.- Collaboration and support Customer Service and sales network (Sales Director, Area Managers, Sales representatives) in sales analysis, monthly closure, ad hoc analysis.

Milano, Italia

Demand Planner for Durex - Gaviscon - Megared

Milano, Italia

- Responsible to deliver Service Level, Stock Inventory targets and Forecast Accuracy- Sales evaluation and forecasting: active involvement in monthly "Forecast meeting" with Sales and Marketing.- Inventory, promotion flows and production management: steady communication with factories, sales and marketing.- Brands managed so far: --> Dettol & Napisan: managing rebranding Dettol/Napisan, responsible to avoid stock overlapping and to guarantee product’s availability in launch phase. --> AIRWICK & VEET: responsible to manage the seasonality of the brands, new products’ launches and to deal with 4 european factories and 5 different copackers.- KPI’s reporting and Business Process Reengineering of the processes of Planning&Forecasting: implementation of new systems of analysis and reporting, support for all reports’ activities.All our process are based on SNP (SAP) planning system.

Barcellona, Spagna

International commerce: contact new potential suppliers, help the product manager to follow the producty chain process

Msc- Manufacturing & Management, Management Engineering

Activities and Societies: Dissertation on “an integrated approach to the governance of corporate social responsibility: the Fiat S.p..

Bachelor'S Degree, Management Engineering

Activities and Societies: Main subjects covered: Logistic and productive processes, Industrial plant safety, Industrial plant management.

Education record

International Management And Communication

Athens programme - March 2011