Group Chief Innovation And Marketing
CurrentPromote and manage the innovation process within the group, nurturing the culture of innovation and designing initiatives that allow the generation, experimentation and implementation of new business ideas. Manage the scouting of new business opportunities and industrial and commercial partnership initiatives and incubate the new business.Ensure the analysis of customer behaviour in all the markets in which the group operates and for all the services offered by the group; launch initiatives for building an integrated customer knowledge base across services and countries;Support and implement the group's institutional communication strategy and manage its implementation through all communication channels.