• Established and nurtured relationships with key influencers, industry players and business partners (e.g. outlet owners/managers, buyers, food and beverage (F&B) managers, bar staff, distribution partners and promoters' agencies, etc.)• Managed internal and external resources (materials, tools, budget) to drive efficiency and effectiveness while mastering the On Premise (Ho.Re.Ca) universe by staying on the cutting edge of industry knowledge, trends and new opportunities (accounts… Show more • Established and nurtured relationships with key influencers, industry players and business partners (e.g. outlet owners/managers, buyers, food and beverage (F&B) managers, bar staff, distribution partners and promoters' agencies, etc.)• Managed internal and external resources (materials, tools, budget) to drive efficiency and effectiveness while mastering the On Premise (Ho.Re.Ca) universe by staying on the cutting edge of industry knowledge, trends and new opportunities (accounts, occasions, consumers).• Negotiated win/win partnership agreements that added value to the businesses of both Red Bull and its customers.• Drove and expanded the business by identifying the right sales and marketing occasions in which Red Bull should be present (brand, product). Show less

In this experience I had the pleasure of working with one of the 250 Master Sommeliers (Yves Desmaris) in the world, I learned and explored world areas and wines.