Massimo Scala Email & Phone Number

Italy

Italy

Roma

Promote the headquarter marketing and communication strategy for the retail market.Develop dealer’s marketing and communication campaigns. Advertising, Media, Digital e CRMfor retail market.Define and plan retail media budget in terms of ATL, BTL and CRM activities.Develop CRM activities on Loyal and Conquest database.Analysis and monitoring of CRM and Digital campaign KPI’s in terms of performance.Customer experience management activities

Analysis of Retail and Wholesale performances and brand loyalty for the network of dealers and for the respective area of responsibility. Verify the performance of the dealers´ network through the process mapping and analysis of key sales and aftersales KPIs. Identify gaps through objectives/targets set and definition of a PDA for the implementation of the requested performance. Ensure the correct execution of sales and aftersales process regarding commercial and… Show more Analysis of Retail and Wholesale performances and brand loyalty for the network of dealers and for the respective area of responsibility. Verify the performance of the dealers´ network through the process mapping and analysis of key sales and aftersales KPIs. Identify gaps through objectives/targets set and definition of a PDA for the implementation of the requested performance. Ensure the correct execution of sales and aftersales process regarding commercial and compliance aspects. Analysis of sales and aftersales processes related to the clients´ Marketing Quality Program, contributing to the improvement of the customer satisfaction and increase the efficiency and sales and post sales competencies of the dealers. Definition and advisory of sales and after sales strategies. Show less

Rolle, Svizzera

Marketing plan development for the INFINITI brand in Italy in line with strategic targets in terms of brand identity and sales. Particular attention on ATL activities, BTL activities and events in order support actual product range and new products launch phase. Other main activities: dealer marketing, media plan and materials development advertising, Web and social media, co-marketing and co-branding activities.

Milano

Develop and support the MINI Brand on the entire national territory, driving and monitoring the Marketing and Communication activities for the MINI dealers´ network.Support of the marketing and communication strategies for the new products launches in the Italian market through local activities. Development and implementation of marketing plan for the local MINI dealers´ network with communication ATL, BTL, DIGITAL and CRM.Relationship management with the MINI dealers´… Show more Develop and support the MINI Brand on the entire national territory, driving and monitoring the Marketing and Communication activities for the MINI dealers´ network.Support of the marketing and communication strategies for the new products launches in the Italian market through local activities. Development and implementation of marketing plan for the local MINI dealers´ network with communication ATL, BTL, DIGITAL and CRM.Relationship management with the MINI dealers´ network to optimize the quarterly marketing budget management; support the dealers in the achievement of marketing objectives. Project management in products placement, visibility activities, sponsorship, partnership and Co.mktg with companies in the premium sector to develop business activities and networking and increase sales. Show less

Roma, Via Rasella, 152

Project management in Retail Sales, Marketing and Organization.Consultant for Nissan Italy for NQP Sales & Aftersales e NFB-CRM Conquest Fleet projects.Develop and implement initiatives, methodologies and procedures for the improvement of the Sales and After sales process efficacy and efficiency.Managerial consulting for the development of clients internationalization.

Washington, Distretto Di Columbia, Stati Uniti D'America

Competitive analysis of the European branch.Sales analysis of the European affiliates using Hoovers databaseIdentification of main TIA competitors in the USA and European marketsDesign and development of the Direct Marketing campaigns.

Roma, Lazio, Italia

Operations support in the management of vehicles for contracts close to expiry dates for cliets of the Business Fleet ALD. Strategic evaluation of the vehicles re-selling. Authorization of the replacement cars of the clients of the Business Fleet Ald.

Analysis and support for the development of strategies for the achievement of Citroen sales objectives.Support of the Milan Marketing office (HQ) in the car management for media events, sponsorship & partnership.

Master'S Degree, Business Economics – Management, 101/110

Bachelor'S Degree, Business And Bank Economics - Management