Appointed Agency for distributing in Iberia the furniture brands POLIFORM and RODA.

International Sales, Marketing and Product Management Consulting Agency, with focus on furniture & fashion fields.

Establish the strategic Sales and Trade Marketing activities for the group and implement them in EMEA & LATAM.Turnaround of the distribution system internailising the management of all key markets. New Market Entries and improvement of the distribution network quality.Conceptualization and implementation of several marketing activities to support the brand awareness, customer retention and sales performance.Manage the B2B (Retail, Contract, and Trade) and B2C (Flagship Stores) sales channels; all together more than 500 accounts. Set up of the Corporate Sales & Marketing Budget consistent with the targeted margins and growth objectives.Member of the Product Management Committee, in charge from the product development to the product marketing, P&L analysis, pricing and forecasting.Achievements:Cost rationalization: 40% decrease of the marketing and sales promotion budgets.Take over of the majority of the markets from the exclusive distributors, fully accomplishing the repayment plans.Conceptualize and implement an innovative distribution model growing the Contract and Trade (A&D) while mantaining the sales performance in the Retail Channel.Set up of a new supply chain system to meet the increasing requirements of the market while reducing the stock impact on cash flow and revenues.Conceptualization and implementation of a new Shop in Shop System to restructure the Retail distribution and increase the brand awareness will improving the sales performance and experience.Implement a new CRM system to improve the data base and prospects management.Implement a new reporting system and analysis for KPIs.

Gervasoni is an Italian company, founded in 1882, representing one of the most important brands worldwide in the high-end design furniture (www.gervasoni1882.com).In charge for the implementation of the Sales and Marketing Strategies in the Export Markets, with focus on Europe and Latin America.Achievements:Increase from 40% to 65% of the Export share on Global Sales. The company faced in the period a 40% increase of the Total Turnover.Improvement of the agencies network and implementation of more performing legal agreements.Selection of the retail network through a significant reduction of the accounts, improving the net sales and related margins.Increase of the customer loyalty and brand awareness pursuing a culture of customer service excellence.

Archetipo is a high end fashion company mainly targeted to the wedding, cocktail and semiformal dress (www.archetipo.com).Start from scratch of the Export Department and implementation of all Sales and Marketing activities in all Export Markets.Achievements:The company faced a yearly triple digit growth during the period, consolidating more of 80% of Total Turnover in the Export Markets and becoming a renowned brand internationally.