AeroLeads people directory · profile
Massimo Bullo Email & Phone Number
Chief Marketing Officer Europe
at
Generalfinance S.p.A.
1 work email found
@libero.it
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Marketing Officer Europe
Location
Milan, Lombardy, Italy
Company size
Who is Massimo Bullo? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Massimo Bullo is listed as Chief Marketing Officer Europe at Generalfinance S.p.A., a company with 84 employees, based in Milan, Lombardy, Italy. AeroLeads shows a work email signal at libero.it and a matched LinkedIn profile for Massimo Bullo.
Massimo Bullo previously worked as Marketing & Communication Director | Vodafone Consumer and Vodafone Business at Vodafone and Marketing Director Vodafone Consumer | Head of Online Sales at Vodafone. Massimo Bullo holds Executive Program, Business Administration And Management, General from Sda Bocconi.
Company email context
Email format at Generalfinance S.p.A.
This section adds company-level context without repeating Massimo Bullo's masked contact details.
*@libero.it
68% confidence
AeroLeads found 1 current-domain work email signal for Massimo Bullo. Compare company email patterns before reaching out.
Profile bio
About Massimo Bullo
I am a senior executive with extensive expertise in Marketing and Communication Management and Digital Transformation. Over the years, I have successfully led transformative projects across a wide range of sectors, including FMCG, Technology, and TELCO. This multi-market experience has provided me with a unique ability to spearhead complex change management initiatives, reshape business models, and drive new strategic and transformative industrial projects.I’ve had the opportunity to contribute to significant market innovation projects across leading global companies. At Ferrero, I played a key role in market innovation through in-store category management and new product launches in Italy. At Haribo, I led the effort to refine the brand's competitive positioning and product offering, developing new product lines such as Haribo Frizzi and implementing new distribution strategies, such as the Haribo flagship store network.In collaboration with the Nintendo Europe team, I helped relaunch the Nintendo brand in Europe, driving the success of the Nintendo Switch, which became the best-selling gaming console ever, and implemented the new app strategy with the launch of successful projects like Pokémon GO and Super Mario Run.At Samsung, I redefined the company’s marketing and online sales strategy, working closely with the team to enhance the impact of a new CRM approach and media strategy, also integrating these improvements across the company’s digital sales channels. Most recently, at Vodafone, I led efforts to simplify the product offering in the Italian market and played a key role in launching new connectivity technologies while advancing customer base value through CLV (Customer Lifetime Value) enhancement projects.I possess solid capabilities in P&L management, am accustomed to reporting to the Board of Directors, and am highly effective in navigating the complex and significant relationships between International HQ and local subsidiaries.
Listed skills include Marketing Management, Market Analysis, Multi Channel Marketing, Digital Marketing, and 40 others.
Current workplace
Massimo Bullo's current company
Company context helps verify the profile and gives searchers a useful next step.
Generalfinance S.P.A.
9 roles
Massimo Bullo work experience
A career timeline built from the work history available for this profile.
Marketing & Communication Director | Vodafone Consumer And Vodafone Business
CurrentDuring my experience in Vodafone, I led the Marketing team of the Consumer area and then the Brand & Communication team for both the Vodafone Consumer and Vodafone Business areas. The roles comprise the following areas: responsible for the Marketing Strategy, Plan and Execution (Mobile, Fixed, IOT, Vodafone TV and Devices offers); Pricing strategy ATL and.
Jun 2021 - Present
Marketing Director Vodafone Consumer | Head Of Online Sales
Leading the motivated Team Marketing Consumer of Vodafone Italy as Marketing Director, the role comprises the following Marketing areas for Vodafone: Marketing Strategy, Plan and Execution for Mobile, Home Broadband, Vodafone contents and TV, multiproduct and IOT business and markets; Pricing and Offering ATL and BTL strategy and plan; Consumers and Brand.
Jun 2021 - Jan 2023
Faculty Member I Executive Lecturer And Scientific Director | Emba & Master Executive In Marketing
CurrentSince 2012, I have been collaborating with the Business School in the development of the educational offerings and positioning of Executive Masters in the fields of Marketing, Business Innovation, AI & Digital Transformation. I currently hold the following roles:From 2012 to present: Scientific Coordinator and Lecturer in Marketing for the Master in.
May 2012 - Present
Marketing And Digital Transformation Director | Head Of Online Sales
Guiding Samsung towards forward-thinking marketing, sales and media whereby Samsung’s marketing and media strategies are closely connected by an omnichannel approach to communication and company online sales with a significant focus on the development of Brand Premium perception, consideration and position on the various market segments. The synergy.
Jul 2019 - Jun 2021
Marketing And Business Director | Head Of Online Sales
Manage and deliver portfolio marketing and sales strategy, media strategy and plans for all Consoles line and Nintendo Software, Accessories, APP and Contents. Responsible for Sales Performance and Forecast, games and contents business strategy, inclusive of portfolio promotions, Brand licensing, Partnership and co-marketing initiatives, Events and.
Jul 2015 - Jul 2019
Head Of Marketing And Trade Marketing
- Head of marketing and trade marketing, responsible for the integration and development of international marketing and category projects for Haribo International.Key Responsibilities
- Driving and developing the Medium & Short Term Marketing Plan for Haribo portfolio and leading the cross functional brand teams to its implementation
- Driving portfolio strategy including new launches to ensure profitable business growth
- Developing differentiated brand strategies including positioning, communication, trade marketing activities, promotions, channels and pricing strategy
- Managing internal & external stakeholders, to deliver against objectives and building valuable long term relationships
- Proactively analysing business performance, brand health and consumer / shopper trends to find valuable insights and growth opportunities with international benchmark
May 2011 - Jul 2015
Senior Brand Manager At Ferrero Spa
Brand Manager - the role entails the following activities: communication and advertising strategy (media planning, spot TV, web & mobile digital communication, sponsorship & event); in store and in pack promotional activities definition; packaging strategy; pricing policy, sponsorship activities, sales forecast and budget control.
May 2008 - May 2011
Trade Marketing Innovation Specialist At Ferrero Spa
Trade Marketing Innovation - Responsible for planning and execution of trade marketing activities and new shopper marketing projects for Ferrero’s products portfolio - beverage & confectionery. Evaluation of trade marketing activities to reach Ferrero’s sales results, according to trade marketing Innovation budget. Support for area managers and district.
Jun 2006 - Jun 2008
7 education records
Massimo Bullo education
Executive Program, Business Administration And Management, General
Sda Bocconi
Master'S Degree, Artificial Intelligence & Metaverse For Marketing Innovation
24Ore Business School
Master Executive Mba - Master In Business Administration, General Management
24Ore Business School
Master'S Degree, Trade Marketing Management
Chn University Netherlands
Master In Marketing Management, Marketing/Marketing Management, General
Istud Business School
University Degree In Marketing And Communication, Marketing
Università Degli Studi Di Padova
2010, Marketing-Category-Trade Marketing
Ferrero Corporate University
FAQ
Frequently asked questions about Massimo Bullo
Quick answers generated from the profile data available on this page.
What company does Massimo Bullo work for?
Massimo Bullo works for Generalfinance S.p.A..
What is Massimo Bullo's role at Generalfinance S.p.A.?
Massimo Bullo is listed as Chief Marketing Officer Europe at Generalfinance S.p.A..
What is Massimo Bullo's email address?
AeroLeads has found 1 work email signal at @libero.it for Massimo Bullo at Generalfinance S.p.A..
Where is Massimo Bullo based?
Massimo Bullo is based in Milan, Lombardy, Italy while working with Generalfinance S.p.A..
What companies has Massimo Bullo worked for?
Massimo Bullo has worked for Generalfinance S.P.A., Vodafone, 24Ore Business School, Samsung Electronics Italia, and Nintendo Of Europe.
How can I contact Massimo Bullo?
You can use AeroLeads to view verified contact signals for Massimo Bullo at Generalfinance S.p.A., including work email, phone, and LinkedIn data when available.
What schools did Massimo Bullo attend?
Massimo Bullo holds Executive Program, Business Administration And Management, General from Sda Bocconi.
What skills is Massimo Bullo known for?
Massimo Bullo is listed with skills including Marketing Management, Market Analysis, Multi Channel Marketing, Digital Marketing, Marketing, Business Model Innovation, Marketing Strategy, and Brand Management.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial