Massimo Di Perna Email & Phone Number

Milan, IT

• Consulting projects for airports, airlines, travel industry and tourism sector.
• Advisory services for airports and airlines.
• Main specialties: Business Development,Commercial,Cost management,Distribution,E-Commerce, Marketing, Network Planning, Pricing/Revenue Management, Route Development, Sales, Scheduling & Strategy.Main projects:- Run a.
• Main specialties: Business Development,Commercial,Cost management,Distribution,E-Commerce, Marketing, Network Planning, Pricing/Revenue Management, Route Development, Sales, Scheduling & Strategy.Main projects:- Run a.

2023 - Master in Airline Management and Regulation of Aviation Industry. Module: Transport Economics.2024 - Master in Airline Management and Regulation of Aviation Industry. Modules: Transport Economics, Commercial Aviation and Air Transport Strategy, Policy and Finance.

Milan, Lombardy, Italy

• Total commercial budget accountability and financial data controller. Acting as a Deputy Chief Commercial Officer.
• Specialties: Business Development, Communications, Distribution, E-commerce, Marketing, Pricing/Revenue Management, Sales, Strategy, Social Media & PR.
• Revenue increased from 36M€ to 65M€ (+81%) developing and implementing a multichannel distribution strategy and different payment channels.
• Marketing: digital strategy based on SEO, SEM & Social Media increasing… Show more
• Marketing: digital strategy based on SEO, SEM & Social Media increasing conversion from around 5% to +10%, increased brand awareness with a marketing mix strategy. Cost per sale reduction due to an efficient negotiation.
• Sales: increased number of active online and offline agencies (+100%), improved communication, support and assistance for consumer and trade market. Cost per sale reduction due to an efficient negotiation of the.

• Turned Trieste Airport into the profitability from a negative EBIT result in 2015 (-1.3M€) to a positive EBIT result in 2016 (+359k€) and 2017 +3,4M€(+21 % EBIT margin).
• Revenue up from 12M€ in 2015 to 15.9M€ in 2017 (+32,5%) developing route strategy focused on the increase of the destinations and number of the airlines with a 7,3% traffic growth in 2017, on top of the Italian and.
• Route Development: explore market opportunities, support start-up operations and… Show more
• Route Development: explore market opportunities, support start-up operations and help to maintain a positive long- term partnership between the airline and the airport.
• Cost reduction due to an effective negotiation of the deals with clients and suppliers (externally), improving organisation productivity (internally).
• Intermodal interchange project: Air, Rail & Road.

• Total revenue budget accountability and P/L responsibility.
• Turned Vueling into the profitability from a negative EBIT in 2009 to a double digit profitability in assigned markets increasing revenue volumes, reducing airport and distribution costs, obtaining incentives.
• Total revenue portfolio from XX €M in 2010 to XXX €M in 2015 with percentage growth… Show more
• Total revenue portfolio from XX €M in 2010 to XXX €M in 2015 with percentage growth quadruple digit.
• In charge of the entire Airline Commercial set-up in my markets including strategy build, establishment of the commercial team, brand development, launch and Commercial implementation, Communications, Corporate.
• Oversaw a rapid build up from 7 Italian airports in 2010 to 20 in 2015, from 18 routes in 2010 to more than 120 routes in the Italian market in 2015. Additionally, in the Swiss market we passed from 1 airport to 3.

Rome Area, Italy

• Start-up of the new Olympic Air setting the premises to the creation of the Italian branch of Olympic Air with new business strategies
• Total revenue budget accountability for the Italian market.
• Responsible for communications, marketing, pricing, network planning, strategy, operations and sales.
• Established new commercial strategy with sales increase 50 % year on year increasing number of the key producers both corporate and leisure and development of student traffic product to… Show more
• Established new commercial strategy with sales increase 50 % year on year increasing number of the key producers both corporate and leisure and development of student traffic product to Greece (School Party). Managing.
• Relationships with the italian airports. Show less

• Total revenue budget accountability for the Italian market.
• Implemented a new commercial strategy based on a multichannel distribution and new products for consumers, corporates, tour operators and students that brought a revenue double digit growth year on year from 15M€ in.
• In charge of the entire airline Commercial set-up in my markets including strategy build, establishment of the commercial team, brand development, launch and Commercial… Show more
• In charge of the entire airline Commercial set-up in my markets including strategy build, establishment of the commercial team, brand development, launch and Commercial implementation.Specialties: sales, network.
• Creation of two business products in cooperation with marketing and product departments. Focal point for implementing SBTs and Direct Connect with Corporates (i.e. Fiat, Unicredit, etc.).
• Oversaw a rapid build-up from 2 Italian airports in 2006 to 10 in 2009 negotiating marketing supports with Italian airports, trade bodies and governments.

• Group quotations
• Benchmark with competitors.
• Analysis of the market.
• Negotiation.
• Pricing

Bachelor'S Degree, Foreign Languages And Literatures

Master, Data Analysis

Master'S Degree, Marketing Management And International Tourism