Massimo Di Perna

Massimo Di Perna Email and Phone Number

Chief Commercial Officer @ Aeroitalia
Milan, IT
Massimo Di Perna's Location
Milan, Lombardy, Italy, Italy
Massimo Di Perna's Contact Details

Massimo Di Perna personal email

About Massimo Di Perna

Strategic, commercially focused Senior executive with extensive expertise, international exposure and 20+ years’ experience in business development, commercial, marketing, sales and strategy in the Aviation (Airlines & Airports), Tourism and Travel Industry. A track record of success in delivering revenue growth and profitability, meeting and exceeding targets.Main achievements:- Turned Vueling Airlines into profitability from negative EBIT (-X M€) in 2009 to double digit profitability (+XX M€) in assigned markets.- Vueling Airlines : Total revenue portfolio increased from 20M€ in 2010 to over 250M€ in 2015.- Turned Trieste Airport into profitability from a negative EBIT result in 2015 (-1.3M€) to positive EBIT result in 2016 (+359k€) and 2017 +3,4M€ (+21 % EBIT margin). - Trieste Airport : Revenue increased from 12M€ in 2015 to 15.9M€ in 2017 (+ 32,5 %).- Ernest Airlines: Revenue increased from 36M€ to 65M€ (+81%).I am interested to explore new opportunities in the following industries : Consultancy, Distribution, GDS, Logistic & Transportation.To get in touch: massimodiperna@hotmail.com

Massimo Di Perna's Current Company Details
Aeroitalia

Aeroitalia

View
Chief Commercial Officer
Milan, IT
Website:
aeroitalia.com
Employees:
265
Massimo Di Perna Work Experience Details
  • Aeroitalia
    Chief Commercial Officer
    Aeroitalia
    Milan, It
  • Self-Employed
    Senior Independent Consultant - Aviation, Travel & Tourism
    Self-Employed Jul 2020 - Present
    • Consulting projects for airports, airlines, travel industry and tourism sector.• Advisory services for airports and airlines.• Main specialties: Business Development,Commercial,Cost management,Distribution,E-Commerce, Marketing, Network Planning, Pricing/Revenue Management, Route Development, Sales, Scheduling & Strategy.Main projects:- Run a project for transforming a capacity provider airline to a scheduled airline implementing a commercial, distribution, revenue… Show more • Consulting projects for airports, airlines, travel industry and tourism sector.• Advisory services for airports and airlines.• Main specialties: Business Development,Commercial,Cost management,Distribution,E-Commerce, Marketing, Network Planning, Pricing/Revenue Management, Route Development, Sales, Scheduling & Strategy.Main projects:- Run a project for transforming a capacity provider airline to a scheduled airline implementing a commercial, distribution, revenue management and network strategy focused on revenue generation and cost efficiency.- Run a project for transforming a regional airline into an international airline during the growth phase implementing a commercial, strategy focused on distribution, revenue and route development strategy. Involved in the reorganisation of the airline improving processes and defining the work design.- Run a project for a regional airport focused on the implementation of a new Aviation strategy based on pillars. Main tasks: commercial policy, route development, drafting incentive schemes in order to be compliance with MEOP test. Requested my expertise also for Cargo & Non Aviation.- Run a project for an Airport System medium size for a new Business Strategic Plan with focus on different areas such as Aviation, Non-aviation, Handling, Inter-modality & Operations. Show less
  • Università Degli Studi Di Messina
    Adjunct Professor
    Università Degli Studi Di Messina Apr 2023 - Present
    2023 - Master in Airline Management and Regulation of Aviation Industry. Module: Transport Economics.2024 - Master in Airline Management and Regulation of Aviation Industry. Modules: Transport Economics, Commercial Aviation and Air Transport Strategy, Policy and Finance.
  • Ernest Airlines
    Sales And Marketing Director
    Ernest Airlines Oct 2018 - Sep 2019
    Milan, Lombardy, Italy
    • Total commercial budget accountability and financial data controller. Acting as a Deputy Chief Commercial Officer.• Specialties: Business Development, Communications, Distribution, E-commerce, Marketing, Pricing/Revenue Management, Sales, Strategy, Social Media & PR.• Revenue increased from 36M€ to 65M€ (+81%) developing and implementing a multichannel distribution strategy and different payment channels.• Marketing : digital strategy based on SEO, SEM & Social Media increasing… Show more • Total commercial budget accountability and financial data controller. Acting as a Deputy Chief Commercial Officer.• Specialties: Business Development, Communications, Distribution, E-commerce, Marketing, Pricing/Revenue Management, Sales, Strategy, Social Media & PR.• Revenue increased from 36M€ to 65M€ (+81%) developing and implementing a multichannel distribution strategy and different payment channels.• Marketing : digital strategy based on SEO, SEM & Social Media increasing conversion from around 5% to +10%, increased brand awareness with a marketing mix strategy. Cost per sale reduction due to an efficient negotiation.•Sales: increased number of active online and offline agencies (+100%), improved communication, support and assistance for consumer and trade market. Cost per sale reduction due to an efficient negotiation of the incentive agreements. Implementation of a new corporate product tailored to the size of the company.• Managing all the markets (Italy, Albania, Ukraine, Romania & Spain).• Working as a spokesperson. Show less
  • Trieste Airport
    Commercial Aviation Director
    Trieste Airport Jul 2016 - Jun 2018
    • Turned Trieste Airport into the profitability from a negative EBIT result in 2015 (-1.3M€) to a positive EBIT result in 2016 (+359k€) and 2017 +3,4M€(+21 % EBIT margin). • Revenue up from 12M€ in 2015 to 15.9M€ in 2017 (+32,5%) developing route strategy focused on the increase of the destinations and number of the airlines with a 7,3% traffic growth in 2017, on top of the Italian and European average. • Route Development: explore market opportunities, support start-up operations and… Show more • Turned Trieste Airport into the profitability from a negative EBIT result in 2015 (-1.3M€) to a positive EBIT result in 2016 (+359k€) and 2017 +3,4M€(+21 % EBIT margin). • Revenue up from 12M€ in 2015 to 15.9M€ in 2017 (+32,5%) developing route strategy focused on the increase of the destinations and number of the airlines with a 7,3% traffic growth in 2017, on top of the Italian and European average. • Route Development: explore market opportunities, support start-up operations and help to maintain a positive long- term partnership between the airline and the airport. • Cost reduction due to an effective negotiation of the deals with clients and suppliers (externally), improving organisation productivity (internally).• Intermodal interchange project: Air, Rail & Road.• Cargo, General Aviation and Handling: management & negotiation of the SGHA & SLA with the airlines/couriers/suppliers.• Non-Aviation: revenue development sub-concessions, rentals, retail, etc Show less
  • Vueling Airlines
    Regional Manager Italy, Malta & Switzerland
    Vueling Airlines May 2010 - Oct 2015
    • Total revenue budget accountability and P/L responsibility.• Turned Vueling into the profitability from a negative EBIT in 2009 to a double digit profitability in assigned markets increasing revenue volumes, reducing airport and distribution costs, obtaining incentives (marketing support & success fees) from airports and institutions (Chamber of Commerces, Tourism Boards, Italian regions, etc.).• Total revenue portfolio from XX €M in 2010 to XXX €M in 2015 with percentage growth… Show more • Total revenue budget accountability and P/L responsibility.• Turned Vueling into the profitability from a negative EBIT in 2009 to a double digit profitability in assigned markets increasing revenue volumes, reducing airport and distribution costs, obtaining incentives (marketing support & success fees) from airports and institutions (Chamber of Commerces, Tourism Boards, Italian regions, etc.).• Total revenue portfolio from XX €M in 2010 to XXX €M in 2015 with percentage growth quadruple digit. • In charge of the entire Airline Commercial set-up in my markets including strategy build, establishment of the commercial team, brand development, launch and Commercial implementation, Communications, Corporate affairs, Distribution,Marketing,Network Strategy/Planning, PR, Pricing/Revenue Management, Sales. Social Media & Strategy.• Oversaw a rapid build up from 7 Italian airports in 2010 to 20 in 2015, from 18 routes in 2010 to more than 120 routes in the Italian market in 2015. Additionally, in the Swiss market we passed from 1 airport to 3 airports and from 2 routes to 6 routes, for the Maltese market the growth was from 1 route to 4 routes. Show less
  • Olympic Air
    Country Manager Italy
    Olympic Air Oct 2009 - May 2010
    Rome Area, Italy
    • Start-up of the new Olympic Air setting the premises to the creation of the Italian branch of Olympic Air with new business strategies• Total revenue budget accountability for the Italian market.• Responsible for communications, marketing, pricing, network planning, strategy, operations and sales.• Established new commercial strategy with sales increase 50 % year on year increasing number of the key producers both corporate and leisure and development of student traffic product to… Show more • Start-up of the new Olympic Air setting the premises to the creation of the Italian branch of Olympic Air with new business strategies• Total revenue budget accountability for the Italian market.• Responsible for communications, marketing, pricing, network planning, strategy, operations and sales.• Established new commercial strategy with sales increase 50 % year on year increasing number of the key producers both corporate and leisure and development of student traffic product to Greece (School Party). Managing block seats agreements and group department for the italian market.• Relationships with the italian airports. Show less
  • Skyeurope Airlines
    Country Manager Italy
    Skyeurope Airlines Feb 2006 - Oct 2009
    • Total revenue budget accountability for the Italian market. • Implemented a new commercial strategy based on a multichannel distribution and new products for consumers, corporates, tour operators and students that brought a revenue double digit growth year on year from 15M€ in 2006 to 29M€ in 2009.• In charge of the entire airline Commercial set-up in my markets including strategy build, establishment of the commercial team, brand development, launch and Commercial… Show more • Total revenue budget accountability for the Italian market. • Implemented a new commercial strategy based on a multichannel distribution and new products for consumers, corporates, tour operators and students that brought a revenue double digit growth year on year from 15M€ in 2006 to 29M€ in 2009.• In charge of the entire airline Commercial set-up in my markets including strategy build, establishment of the commercial team, brand development, launch and Commercial implementation.Specialties: sales, network planning, marketing, revenue management, communications, planning, distribution, product, corporate affairs & strategy • Creation of two business products in cooperation with marketing and product departments. Focal point for implementing SBTs and Direct Connect with Corporates (i.e. Fiat, Unicredit, etc.).• Oversaw a rapid build-up from 2 Italian airports in 2006 to 10 in 2009 negotiating marketing supports with Italian airports, trade bodies and governments.• Working as a spokesperson, giving numerous press conferences to announce new routes. Show less
  • Caldana Tour Operator
    Group Reservations Manager
    Caldana Tour Operator Feb 2005 - Jan 2006
    • Group quotations• Benchmark with competitors.• Analysis of the market.• Negotiation.• Pricing

Massimo Di Perna Skills

Airports Competitive Analysis Iata Tourism Aviation Commercial Aviation Airline Management Management Revenue Analysis Airlines Amadeus Flights Business Strategy Civil Aviation Aviation Security Marketing Aircraft Marketing Strategy Yield Management Gds Online Travel Airworthiness Public Relations Strategic Planning Flight Planning Pricing Strategy Airport Management Charter Business Travel Pricing Aerospace Travel Management Strategy Airline Reservations Ticketing Amadeus Gds Teamwork Sales Management Team Leadership Flight Safety International Sales Aeronautics Galileo Business Aviation Leisure Travel Hotels A320 Travel Technology Airline Ticketing

Massimo Di Perna Education Details

Frequently Asked Questions about Massimo Di Perna

What company does Massimo Di Perna work for?

Massimo Di Perna works for Aeroitalia

What is Massimo Di Perna's role at the current company?

Massimo Di Perna's current role is Chief Commercial Officer.

What is Massimo Di Perna's email address?

Massimo Di Perna's email address is ma****@****ail.com

What schools did Massimo Di Perna attend?

Massimo Di Perna attended Università Di Pisa, Talent Garden Innovation School, Centro Studi Comunicare L'impresa.

What are some of Massimo Di Perna's interests?

Massimo Di Perna has interest in Human Rights, Politics.

What skills is Massimo Di Perna known for?

Massimo Di Perna has skills like Airports, Competitive Analysis, Iata, Tourism, Aviation, Commercial Aviation, Airline Management, Management, Revenue Analysis, Airlines, Amadeus, Flights.

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