Massimo Farina Email & Phone Number

Earth

I help people, businesses and organizations design the best experiences for their brand, products and audiences.I help my customers strengthen their brands, create leads and lift sales using a data-driven design thinking methodology, leveraging, digital content, photo, video, UX/UI, ads, social and SEO. Google Analytics, Search Console, ad and digital marketing management platforms are part of my tool chest and have been using these tools daily for over 15 years.Data → Analytics → Strategy → Design → Repeat

Canada

Commercial & editorial. From conception to final media output. Art direction, set-design, lighting, shooting, digital post production, and print media.

Montreal, Canada Area

Created and designed branding, digital experiences, marketing initiatives, email campaigns, web and print based marketing assets to promote our global fiberoptic telecommunication services. Managed multiple UX/UI projects with teams across multiple international time zones.Our customers were multi-national enterprise behemoths such as Microsoft, Amazon, Facebook and Google.

Montreal, Quebec, Canada

I designed and built a web-based social media photo printing business from the ground up. Our service empowered users to print photos from their Instagram, Facebook and Flickr accounts onto thick recycled cardboard and get them delivered.I was responsible for sales, branding, digital marketing, social media marketing, email marketing, analytics, UI/ UX design and customer support.

Montreal, Canada Area

Social Media Analytics & Insights for Fortune 100 and Fortune 500 companies.Data → Info → InsightConverted rivers of social media conversation data into lakes of information and extracted insights through a straw for decision-makers to drink. In other words, I harnessed the extremely large data sets of massive brands to create actionable insights and recommendations for their respective brand managers and digital marketing teams.

I founded a marketing and web service agency that provided complete solutions for the music and entertainment industries. Specializing in social media marketing, branding, web design, community management, direct-to-fan marketing, email marketing, copywriting, SEO and website optimization.I led our team, drove sales, and managed multiple concurrent independent creative and marketing projects.

Montreal, Canada Area

Organized the Montreal edition of Twestival Local, a global social media fundraising event that took place simultaneously and in real-time, in over 200 cities around the world. Crowdsourced volunteers via social, integrated cross-platform marketing campaigns (web, print & radio), established sponsorship deals with multiple companies and handled logistics during the event. Twestival Local Montreal supported non-profit Head & Hands and raised funds benefiting their youth services.

Montreal, Quebec, Canada

Prioritizing customer success was my goal.Managed customer relationships and projects for a large format printer of the top brands in the United States and Canada. Tasks included: project management for international advertising and product marketing campaigns, client relations and customized creative consulting for large corporations.

Montreal, Canada Area

I sold the first iPod with the spinning wheel. This job made me fall in love with technology. I also fell in love with the art of the sell, also known as empathy for the user/customer. I believe this job set me up with a strong foundation for marketing design and customer experience. I built a large and loyal personal client base and provided both customer service and after-sale support.

Bfa, Fine Arts

Major in Photography

D.E.C., Social Science