Massimo Ferro Email & Phone Number

Coordinating a team of 5 commercial controllers.- FORECAST: Sales & Profitability monthly forecast for Stores and Online.- BUDGET: Budget Sales & Profitability, Stores and Online.- ANALYSIS: Weekly and Monthly analysis of market trend (GFK data) compared with company performance. Analysis comprises, but is not limited to, sales channels, product categories, hitlists, market shares. - PRESENTATIONS: Presentations to the Board of company performance on the main relevant KPIs.- AD-HOC ANALYSIS: Ad–hoc analysis for almost all Departments of the company.- CAUSAL INFERENCE: Analysis on root causes of commercial decisions or trends.

Coordinating a team of 12 buyers and one category manager with the following main tasks:- Responsibility of P&L of the assigned categories.- Category management in a customer centricity approach.- Management of Stores and Online promotions.- Purchase the goods of the assigned categories for all stores and for online webshop. - Negotiation of yearly bonuses contracts for all suppliers. - Structured analysis of internal data and market data through GFK data.- Monthly “feedback based” management of the team.- Pricing decisions for stores and e-commerce.

Coordinating two Buyers, one E-commerce Category Manager and two Providers Product Managers.- Management of suppliers annual contract terms.- Supervise suppliers performances in terms of sales, margins, stock rotation in order to achieve profitability objectives. - Maintain partnership with existing suppliers and look for new suppliers in order to have always up-to-date range and the latest innovations.- Continuous in-depth data analysis on internal performances and on market data(Gfk).- Launches of new products using ATL, BTL and On line tools.- Promotions at national level and online promotions for the assigned categories.

I was envolved in the launch of the "Mediaworld To Go" vending machines start up. I was in charge for all the aspects regarding the assortment of the machine in order to reach the expected turnover, profitability, ASP.

Manage assortments of CE accessories (headphones, remote controls, etc).Manage pricing in order to ensure profitability.Prepare annual budget of the assigned categories.

Business/Managerial Economics

Activities and Societies: Preparazione della tesi di laurea sotto la supervisione del Prof. Guido de Brabander, titolare della cattedra di.

Laurea In Economia E Commercio - Vecchio Ordinamento, Economia E Commercio, 105/110