Working in collaboration with the Owner, Tony Macrì to achieve the organisation’s vision of ensuring customers are provided with the best quality coffee on the market. My role incorporates the identification of new customer opportunities, while working closely with existing and potential customers to ensure understanding of the potential of Coffee Brothers products, including the facilitation of training customers to achieve a consistently quality brew.

As one of Australia’s first players in the plant-based beverage market, Freedom Foods is responsible for the marketing and distribution of brands such as Milk Lab, Australia’s Own and Messy Monkeys. This role saw me fostering an increase in brand awareness through the provision of rigorous face-to-face training programs and information sessions with key distributors and cafes, designed to realise product potential and maximise sales. With an aptitude to develop and implement effective strategic and operational sales and marketing plans, I was highly successful in realising business development and revenue growth through the establishment of best practice and ideating innovative solutions. Achievements in this role included: ✧ Consistently achieving and exceeding annual budgeting requirements and KPIs. ✧ Capitalising on knowledge and experience of coffee to develop sales collateral and marketing materials to increase brand awareness of alternative milk sources to drive growth of the Milk Lab suite of products.

Italy’s Favourite Coffee, Lavazza is a global company with over 60 staff members based in Australia. As the NSW Sales Manager I was responsible for engaging with target markets and sourcing potential new customers throughout NSW in both corporate and wholesales, via the identification and implementation of innovative opportunities. This included managing the sales team through the provision of tactical direction, business planning, industry leadership and confident decision making, resulting in significant business development and revenue growth. With an aptitude for developing and implementing organisational growth strategies and marketing planning requirements, my achievements in this role included: ✧ Successfully managing a portfolio of $10m across NSW.✧ Methodically and meticulously ensuring the accurate completion of reporting requirements to ensure annual budgets and KPIs were consistently met and exceeded.

Considered one of Australia’s most highly regarded specialty roasters, ONA Coffee aims to create a world of better and more sustainable coffee. Through the ideation and implementation of robust marketing and sales strategies, this role saw me successfully establishing the national sales objectives through the provision of the accurate forecasting and the development of annual sales budgets and KPI targets. This required me to direct and inspire a high performing sales team to achieve sales and revenue goals, and drive company growth through the provision of adequate training, coaching and engagement, providing hands on leadership and fostering a strong team spirit. My achievements in this role included: ✧ Successfully growing the national portfolio from $1.2m to over $5.5m in 2017, via a robust campaign designed to increase brand awareness and the development of business expansion strategies. ✧ Established and executed a new national operating system and company structure. ✧ Innovated and facilitated the Masterclass series of tutorials designed to educate customers and staff on the properties and uses of ONA Coffee to maximise product sales and revenue growth.

Established in 1998, Toby’s Estate is one of Australia’s largest and oldest specialty coffee companies, specialising in providing coffee that is high in quality and sustainably sourced. Following my promotion to NSW State Manager in 2013, I was tasked with the responsibility of increasing sales revenue across the state through the implementation of robust budgeting plans including forecasting targets, KPIs, equipment sales, expense controls, and marketing strategies. This included the development and facilitation of training for all products and equipment sold to both customers and colleagues to realise maximum sales potential and revenue growth. My achievements in this role included: ✧ Successfully overseeing the increase of the NSW portfolio from 21 to 72 active accounts from 2009 to 2013, equating to over $25m under management. ✧ Met and exceeded budgeting requirements by 113% from 2013 to 2014.