Massimo Mandelli Email & Phone Number

Through my professional experience in consumer goods retail (online/offline) I have developed competences in the following areas:- Marketing & Communication: market analysis, brand management, creative direction, integrated communication, content management, one-to-one marketing, direct marketing- Business Development: market strategies, inventory selection, merchandise and on-line development ,commercial agreements and partnerships- Retail Management: development of stores networks, assortment selection, customer satisfaction, staff training on sales techniques, store management and visual merchandising, customer experience.- Supply Chain Management: management of logistic providers, stock, handling and delivery optimization.- Customer Service Management: inbound and outbound call centre, customer assistance. Database driven activities, upselling, cross-selling, churn rate reduction. - CRM & Database Management: development, segmentation, modelling of the customer base. Datamining, merge/purge, variables enrichment, campaign targeting, statistical analysis in a multichannel approach. - Print Management: deep knowledge of paper and graphic industry and postal services providers. - Project Management: activities planning, resources allocation, process mapping, execution control, reporting, budgeting.

Listed skills include Business Planning, Operations Management, Store Management, Sales Management, and 21 others.

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  Università Degli Studi Di Milano

  Scienze Politiche