Massimo Mazza Email & Phone Number

Milano, Italy, It

Dublin, Ireland, Ie

Sant'Elpidio A Mare, Marche, It

Paris, Île-De-France, Fr

Huntington Beach, California, Us

➢ Leading the development of Quiksilver and Roxy brands for the Italian market; defining the strategic plan, setting sales and marketing goals and implementing the seasonal business plan➢ Managing the sales and marketing team by defining brand and business objectives, setting individual goals and developing career plans➢ Setting local products’ program development with the EQ design team according to local strategic needs➢ Liaise communication between HQ and country, share global directives, localize marketing plans➢ Strenghten partnership with key accounts and manage communication with Customer relation and Credit departments

Beaverton, Or, Us

➢ Managing the full cycle of the Marketing process for the Nike Action Sport Brands: Nike 6.0, Nike SB, Nike Snowboarding➢ Define and establish the marketing vision, strategy and priorities of the Action Sports category within the Nike Brand plan➢ Drives execution and communication of the integrated marketing plan around key product concepts and category/brand initiatives on a seasonal basis➢ Creates marketable product/retail/brand concepts to further dimensionalize the brand and to capitalize on sport moments and sport assets➢ Co-ordinate with key counterparts across marketing, sales, customer service etc. to ensure alignment with vision and biz plans.

Beaverton, Or, Us

➢ Planning, managing and executing retail brand marketing campaigns for the categories of Nike Sportswear & Action Sports➢ Develop and managing strategic marketing plans for Direct Retail, Wholesales and Key Accounts (ie. Compar, Percassi)➢ Creating and executing marketing strategies to create and transform the Sportswear Marketplace➢ Implementing marketing strategies to create destinations and enable consumers connection

Beaverton, Or, Us

➢ Developing and managing unconventional Brand marketing campaigns➢ Planning and executing the “Art of Football” marketing launch during the European Football Cup 2008➢ Managing the planning and the launch of the Brand Nike Sportswear during Beijing 2008

Denver, Co, Us

➢ Managing the marketing budget➢ Planning and management the grassroots marketing activities➢ Managing the teams (action sports, music, art) and planning co-marketing projects➢ Co-coordinating PR, media plan and trade marketing activities

➢ Co-coordinating the marketing communications activities/projects➢ Planning and management of promotion campaigns and events➢ Managing clients and developing new business campaigns (i.e Libero, Emi Music, Universal Music, Cairo Editore)

➢ Planning and co-coordinating marketing research, benchmarking, direct mail and email marketing campaigns➢ Developing international partnership through the promotion of the affiliate program➢ Designing direct marketing material➢ Assisting the Sales Team

➢ Co-coordinating and supervising communication and web marketing projects:viral marketing and Online communication projects for: Jumpy and Omnitel➢ Brand Monitoring and Brand Management projects for: Imiweb, Gqonline, Fiat Auto➢ Research and elaboration of contents for numerous newspaper, magazines and webzines: Pc Pratico, Panorama Web, Happy Web, Italia Oggi, Turismo Oggi, Il Giornale della Banca e della Finanza, Radio 101 Network and Radio Dimensione Suono