With a background in restaurant management, and across a range of hospitality brands, Massimo’s strength is marrying the meaning of hospitality with successful business strategy.Massimo firmly believes that unlocking the potential of people is how to build a successful business, as people sit at the heart of the hospitality industry. This led him to found the consultancy RestaurantKeys, in 2015; and in June 2019 Massimo will be launching a business education platform, Knowledge Sphere.Massimo’s career has grown up through the restaurant world, starting as a waiter through to high-end restaurant openings within an operational management capacity. This depth of experience has allowed him to understand the business from both a guest’s needs to what a team needs, giving him the benefit of an all-rounded view and approach to problem-solving.Massimo made the progression from direct restaurant operations into a consultancy role so that he could work with a diverse portfolio of businesses – he thrives on new challenges and meeting interesting people, with creative ideas. Massimo felt there was a missing element within the industry, where smaller brands and hospitality businesses could benefit from having the experience of the operational team, without investing in an in-house ‘head office’.Combining this idea with Massimo’s experience at high-endrestaurant openings, in both the UK, Bermuda and the Middle Eastmeans he is able to offer guidance and advisory services on a projectbasis, such as openings, or as on-going business support and strategy– for a range of size of businesses.