All the essential online marketing agency services you need under one roof. We cover the gamut from Web design and support, marketing strategy and content generation, to Web analytics and SEO maintenance. With the spectrum group you get found by your best prospects and covert them into paying customers because we create effective inbound marketing processes that are dynamic and sustainable. Bottom line, we leverage your brand and online presence to drive business and increase profitability.Do you have these challenges?* Website design without the “Wow” factor* Lackluster content that doesn’t drive click-thru interest* Strong web traffic, but unsatisfactory conversion rates* Good initial search ranking, yet it’s not sustainable* Web Analytics data collection, but no strategic informationContact us.

Helping businesses capitalize the web through real intelligence• Web Analysis of all internet facing aspects of the company• Setting strategic business goals for all your internet assets• Customer experience analysis• Social Networking• Search engine optimization• Keyword analysis and optimization

* GETTING STARTED WITH Google AdsToday’s marketers are expected to understand and manage the various facets of digital marketing, including online advertising using interfaces such as Google Ads. But without the know-how to employ Ads properly, businesses can easily waste precious resources on poorly constructed campaigns that yield little results. In this course, you discover how to build an effective digital marketing campaign, while learning how to measure marketing efforts and review metrics that contribute to ROI and revenue generation.* SEO FUNDAMENTALS AND BUSINESS APPLICATIONSPeople conduct millions of search questions to Google and other search engines every day. Learn about the art and science of making your website visible to prospective buyers through search engine optimization (SEO). Unlike search engine marketing, which relies upon paid advertising, SEO is an organic process that relies upon well-constructed and purposeful website content. Explore best practices and advanced SEO techniques you can implement directly, such as how to conduct and apply keyword research into a website’s content and how to measure effectiveness to attract and convert potential customers. Learn how to translate SEO geek-speak into plain English and discover how SEO fits into an overall marketing strategy to drive online leads.* DIGITAL MARKETINGAdvances in digital marketing allow small businesses with a modest advertising budget to begin advertising online to gain a competitive edge. Discover how businesses of all sizes can now target customers with laser precision, and how they can measure return on their advertising dollars much more accurately and effectively than before. Through the techniques taught in this course, you learn how to profitably apply new media channels of advertising to your own business or to your client’s companies so that advertising dollars realize the maximum return.

Designed, created, optimized, and maintained the website for the event.

Web AnalyticsSocial AnalyticsSEOWeb & Blog DevelopmentWordPress Development

• Volunteer at ProMatch• Facilitate advanced LinkedIn workshop• Implemented Social Media drop-in workshop

• Analyzing the needs of 90 clients and helping them manage their web assets• Working closely with vendors including web developers, graphic designers, and web infrastructure providers to ensure the timely completion of projects• Assisting in the development of internet marketing practices for clients• Assisting clients with updating their content online for SEO and analyzing the results• Usability testing and design suggestion for Content Management Software

• Wrote business plan, produced initial development budget, and created ten-year P&L forecast• Designed the restaurant, obtained all permits and licensing• Negotiated contracts for lease, architecture, construction, and daily vendors • Hired management team

• Linked key performance metrics with business objectives by integrating multiple sources including predictive analysis into executive dashboard for more effective reporting• Designed client metrics and reported to the President satisfaction levels in relationship management, products, services, personnel, return on investment and overall client experience, leading to several company wide initiatives • Facilitated executive teams in completing new initiatives resulting in 60% increase in overall client’s satisfaction• Implemented additional service offerings and pricing plans to drive profitability of support department• Qualified the software support needs of potential clients and determining if their needs fit our deliverable abilities• Oversaw the daily operations of a computer support company