Massimo Pernicone
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Massimo Pernicone Email & Phone Number

Senior Director - Management Team Member at BTS Italy at BTS
Location: Milan, Lombardy, Italy 13 work roles 3 schools
1 work email found @bts.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
BTS
Role
Senior Director - Management Team Member at BTS Italy
Location
Milan, Lombardy, Italy
Company size

Who is Massimo Pernicone? Overview

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Quick answer

Massimo Pernicone is listed as Senior Director - Management Team Member at BTS Italy at BTS, a with 7095 employees, based in Milan, Lombardy, Italy. AeroLeads shows a work email signal at bts.com and a matched LinkedIn profile for Massimo Pernicone.

Massimo Pernicone previously worked as Director - Head of Innovation and Change&Transformation at BTS Italy at Bts and Director - Innovation Practice & Sales and Marketing Practice at Bts. Massimo Pernicone holds Mba, Strategy And Finance from Ie (Instituto De Empresa).

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Email format at BTS

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{first}.{last}@bts.com
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Profile bio

About Massimo Pernicone

At BTS I focus on Innovation Culture, Sales Transformation and the people side of Change & Transformation. I team with management teams to build alignment and commitment to change by developing critical innovation, business and leadership capabilities.Moreover, I am a Global Account Manager and a member of BTS Italy's management team.I am also a passionate mentor, giving my contribution to the growth of the next generation of leaders.Expertise: revenue growth, account management, innovation culture and leadership, salesforce transformation, strategy consulting, business development, account management, business modelling, cultural change.

Listed skills include Strategy, Business Strategy, Business Development, Entrepreneurship, and 12 others.

Current workplace

Massimo Pernicone's current company

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BTS
Bts
Senior Director - Management Team Member at BTS Italy
stockholm, stockholms lan, sweden
Website
Employees
7095
AeroLeads page
13 roles

Massimo Pernicone work experience

A career timeline built from the work history available for this profile.

Senior Director - Management Team Member At Bts Italy

Current
Bts

Milan, Lombardy, Italy

• Worked at C-suite level and led multiple global projects for leading multinationals in their industries (e.g. pharma, tech, industrial goods, consumer products, financial services, media)• Led a team of 40+ employees as part of BTS Italy’s management team• Responsible for Change & Transformation Practice for Italy

Jul 2024 - Present

Director - Head Of Innovation And Change&Transformation At Bts Italy

Bts

Milan, Lombardy, Italy

• Achieved double-digit growth leading the Centers of Excellence of “Sales & Marketing” and “Innovation & Digital Transformation”• Top account manager at BTS Italy, responsible for the top 2 accounts

Jan 2023 - Jul 2024

Director - Innovation Practice & Sales And Marketing Practice

Bts

Madrid, Community Of Madrid, Spain

• Helped global corporations in strategy execution and sales transformation, by shaping how their people behave and think about change• Member of BTS Innovation Practice and of BTS Sales&Marketing Practice for the South Europe and LatAm unit• Project leadership in client engagements: analyzing the client’s strategy and managing the project team to develop customized tools to support change efforts• Account management of multiple clients in the unit • Delivered public-speaking events to 100+ middle and top managers of BTS clients in Europe and LatAm

Dec 2020 - Mar 2023

Associate Director - Innovation Practice And Sales & Marketing Practice

Bts

Madrid Area, Spain

Jul 2019 - Dec 2020

Senior Consultant - Innovation & Sales Transformation

Bts

Madrid Area, Spain

May 2017 - Jul 2019

Senior Consultant - Sales Transformation

Bts

Mexico City Area, Mexico

Jan 2014 - Apr 2017

Consultant - Strategic Alignment & Business Acumen

Bts

Madrid Area, Spain

Jan 2012 - Dec 2013

Member Board Of Directors

Milan, Lombardy, Italy

Board Member representing BTS investment in i²d, a startup revolutionizing the design of physical and digital products through AI-based solutions.

Co-Owner And Digital Marketing Advisor

• Initiated business development in family’s own company and multiplied turnover by 3 in 5 years.• Created the distribution network of the company, today exporting to 26 countries.• Maintained continuous contact with distributors worldwide to assist in negotiations and to implement the commercial strategy.• Participated in new product launches, covering both hardware and software development phases

Director, Ie Technology And Innovation Club

Madrid Area, Spain

Co-founder and Director

Apr 2010 - Mar 2015

Freelance Faculty

Milan Area, Italy

Freelance Faculty for Strategic and Entrepreneurial Management Department • Analysed corporate and business strategies for the preparation and discussion of case studies.• Proposed and organized Casella Wines – SDA encounter within the Master in Fine Food and Beverage (MFFB).• Facilitated networking activity for the MFFB, including inviting guest speakers.

Oct 2008 - Apr 2010

Consultant

Milan Area, Italy

• Conducted strategic planning and business development for the promotion of Australian wine in Italy.• Led teams to organize trade fairs, wine related events and business missions to Australia. • Served as liaison for Australian wineries in the Italian market; regular updates with top management in Australia. Introduced 10 new wineries into the Italian market.• Worked as chief editor of Austrade’s wine web-portal: Vinoaustraliano.it

Jan 2004 - Apr 2010

Research Assistant

Milan Area, Italy

Research Assistant for the Institute of Strategy • Collected data, elaborated reports and wrote research papers.• Interviewed top management of main Italian companies (i.e. Italcementi, Techint, Frescobaldi).• Performed business modelling and scenario analysis.

Sep 2003 - Feb 2008
Team & coworkers

Colleagues at BTS

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3 education records

Massimo Pernicone education

Mba, Strategy And Finance

Activities and Societies: IE Technology and Innovation Club; Beta Gamma Sigma Honor SocietyPerformed in the top 10% of the class, Beta.

FAQ

Frequently asked questions about Massimo Pernicone

Quick answers generated from the profile data available on this page.

What company does Massimo Pernicone work for?

Massimo Pernicone works for BTS.

What is Massimo Pernicone's role at BTS?

Massimo Pernicone is listed as Senior Director - Management Team Member at BTS Italy at BTS.

What is Massimo Pernicone's email address?

AeroLeads has found 1 work email signal at @bts.com for Massimo Pernicone at BTS.

Where is Massimo Pernicone based?

Massimo Pernicone is based in Milan, Lombardy, Italy while working with BTS.

What companies has Massimo Pernicone worked for?

Massimo Pernicone has worked for Bts, I²D, Matec Materials Technologies, Ie Business School, and Sda Bocconi.

Who are Massimo Pernicone's colleagues at BTS?

Massimo Pernicone's colleagues at BTS include Julian Lee, Vn Tricker, Dorian Yates, Clive Dale, and Carlos Cardoso.

How can I contact Massimo Pernicone?

You can use AeroLeads to view verified contact signals for Massimo Pernicone at BTS, including work email, phone, and LinkedIn data when available.

What schools did Massimo Pernicone attend?

Massimo Pernicone holds Mba, Strategy And Finance from Ie (Instituto De Empresa).

What skills is Massimo Pernicone known for?

Massimo Pernicone is listed with skills including Strategy, Business Strategy, Business Development, Entrepreneurship, Project Management, Leadership, Consulting, and Strategic Planning.

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