Massimo Zefferino

Massimo Zefferino Email and Phone Number

I help frustrated Graphic Designers crush the industry BS to charge what they're worth & build rewarding creative careers @ zfactor
waterloo, ontario, canada
Massimo Zefferino's Location
Waterloo, Ontario, Canada, Canada
Massimo Zefferino's Contact Details

Massimo Zefferino work email

Massimo Zefferino personal email

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About Massimo Zefferino

I am the proud owner of the creative design agency, zfactor. Along with a world class team of talented individuals, we work closely with technology start ups, scale ups, hardware and software companies bring together their brand, their messaging and marketing to be more human and look more global. Over the past 20 years, we have worked with hundreds of B2B technology companies and have learned how engineers think, how technology works, what investors look for and what consumers expect. Design is more than just an afterthought or a byproduct of engineering - it should be part of a companies entire journey. People often think design is just branding, pitch decks, but in actuality design should be integrated in all aspects of a company from UI, UX, development and strategy. Design led technology companies outperform their competitors because they focus on the end user first. We get tech, we love tech, but we speak human. Specialties: - Helping technology companies speak more human & look more global- Creating compelling brand experiences, messaging & deliverables- Do what it takes to get the job done- Call bullshit when requiredEveryone is a designer, but few design.

Massimo Zefferino's Current Company Details
zfactor

Zfactor

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I help frustrated Graphic Designers crush the industry BS to charge what they're worth & build rewarding creative careers
waterloo, ontario, canada
Website:
zfactor.ca
Employees:
10
Massimo Zefferino Work Experience Details
  • The Angry Designer Podcast
    Podcast Host
    The Angry Designer Podcast Oct 2021 - Present
    Waterloo, Ontario, Canada
    The Angry Designer Podcast helps frustrated graphic designers crush the social & industry BS to charge what they're worth, and build badass rewarding creative careers.
  • Zfactor
    Founder, Creative Director
    Zfactor Jun 1998 - Present
    Waterloo
    zfactor is a brand strategy & creative design agency that helps B2B technology companies be more human and look more global. Over the past 20 years, we have worked with hundreds of B2B technology companies and have learned how engineers think, how technology works, what investors are looking for and what customers expect. From Telecommunication & broadband to IoT & Robotics, we help align technology brands and design the material and messaging to promote it. We love tech, but we speak human.
  • Zfactor
    Public Motivational Speaker
    Zfactor Jan 2012 - Present
    North America
    Design is the biggest difference between good companies & remarkable ones. Applying design to business is about more than just about how something looks. Design has a place in all aspects of a company from a companies brand, to customer interactions, to HR and product development. The realization that everyone is a designer, yet few actually design has driven me to help people & organizations empower themselves to think, act and see the world through the eyes of a designer.Have been engaged to speak at Colleges, Organizations and Conferences on strategic design, thinking like a designer, entrepreneurship, digital design and thriving in a digital age.
  • Sheridan
    Pac / Advisory Committee Executive Chair For Advertising & Design
    Sheridan Dec 2012 - Sep 2021
    Oakville, Ontario
    Together with talented and proven industry leaders, we combine our experience and passion to keep the curriculum for Sheridan College's Advertising and Design program current, relevant and desirable to the industry and employers.
  • Veühub
    Chief Design Officer
    Veühub Jan 2016 - Jan 2018
    Waterloo, Ontario
    Influencers, brands and agencies are creating quality video content with few places to use them out side of YouTube, Facebook and other sharing platforms. Premium websites have quality traffic, but struggle with video, and are looking for new content to keep their visitors engaged. VeüHub matches the producers of high-quality video content with the publishers of premium, targeted websites, through a video content distribution network.
  • Sheridan College
    Design / Creative Copywriting Instructor
    Sheridan College Sep 2007 - Jun 2008
    Taught 2nd year Advertising and Marketing Students the process of Ad Creation & Creative Copywriting. Created course outline, developed teaching materials and the process involved in creating advertisements.Details include: - Headlines - Subheadlines - Body Copy - Call to actions - Offers & Incentives - Ad Structure - Creative Layout - Prepress & Delivery

Massimo Zefferino Skills

Advertising Creative Direction Integrated Marketing Marketing Social Media Marketing Brand Development Marketing Strategy Marketing Communications Corporate Branding Digital Marketing Email Marketing Social Media Online Marketing Graphic Design Digital Media Entrepreneurship Creative Strategy Seo Website Development Strategic Planning Web Design Brand Management Graphics Packaging Online Advertising New Business Development Layout Corporate Identity Art Direction Adobe Creative Suite Strategy Trade Shows Typography Web Analytics Public Speaking B2b Marketing Ppc Google Analytics Direct Mail Sem Market Research Google Adwords E Commerce Digital Strategy Web Content Management Marketing Management Web Development Interactive Marketing Creative Development Entrepreneur

Massimo Zefferino Education Details

Frequently Asked Questions about Massimo Zefferino

What company does Massimo Zefferino work for?

Massimo Zefferino works for Zfactor

What is Massimo Zefferino's role at the current company?

Massimo Zefferino's current role is I help frustrated Graphic Designers crush the industry BS to charge what they're worth & build rewarding creative careers.

What is Massimo Zefferino's email address?

Massimo Zefferino's email address is ma****@****ctor.ca

What is Massimo Zefferino's direct phone number?

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What schools did Massimo Zefferino attend?

Massimo Zefferino attended Sheridan College, Kci, Kci, Kci.

What are some of Massimo Zefferino's interests?

Massimo Zefferino has interest in Technology, Snowboarding, Design, Real Estate And Home Improvement.

What skills is Massimo Zefferino known for?

Massimo Zefferino has skills like Advertising, Creative Direction, Integrated Marketing, Marketing, Social Media Marketing, Brand Development, Marketing Strategy, Marketing Communications, Corporate Branding, Digital Marketing, Email Marketing, Social Media.

Who are Massimo Zefferino's colleagues?

Massimo Zefferino's colleagues are Manoj Mishra, Shawn Carlisle, Madeleine Arbour, Shannan Jones, Angus Mellor, Mitchell Vollmer, Derek Freer.

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