Nicolás Massolo Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Worked with lenders to execute the “New Year Exclusives” campaign as well as “End of Summer” actions,coordinating the Go-To-Market team’s execution.Handled one-on-one meetings with partners to understand and assist with their business requirements.Proposed new ways of working on the execution process of marketing campaigns.Ensured confirmation and communication of budgets for each month.Acted as a reference point in trading meetings where the team needed to understand forecasts and possibleaction items to amend the course of current results.Executed and documented End-of-Month reporting (revenues and performance analysis) for all team levels.Also, improved some old documentation where inefficiencies were slowing down the team.Handled all third-party lenders’ requirements by being their reference point for creating scoped tickets forthe IT team, ensuring no delays. Also, executed basic code.Collaborated in the development of commercial features (like sorting algorithms and enhanced listingtemplates) so that the marketplace met the customer’s needs, supporting the Marketing and Product teams.

Buenos Aires, Argentina

Led buyer-focused feature development, increasing Conversion Rate by +30%.Owned and managed the Buying Flow backlog, optimizing the buying process.Reduced Analytics team costs by developing Tableau Buying Flow Dashboard and delivering weekly KPI reports to the board.Restructured store buying flow, boosting general Conversion Rate by +5%.Implemented an in-house tool for sellers with intelligent automations, increasing Buy Intent by +5%. Established a new squad framework to enhance collaboration between Product, User Experience, and Development teams, reducing operation costs.Designed and executed a team engagement plan, improving engagement survey KPIs.Participated in the company buddy program for a new Supervisor.Coordinated the guest Check Out feature, involving over 10 IT & UX teams, and expanded the buyer base by 25%.Created and delivered a client download tool, achieving a 75% adoption rate among active sellers.Identified and addressed a 25% drop-out rate in the buy intention step by adjusting backlog priorities. Recognized as a Company Data Expert for designing and implementing an ETL model adopted by over 15 collaborators.Participated in the company buddy program for new Sr. Analysts.Consistently served as a role model during annual salary reviews for the third time.

Buenos Aires, Argentina

Designed seller operation tools that seamlessly integrated marketplace back office with e-commerce requirements.Collaborated on a full product re-launch post-COVID-19 e-commerce surge, focusing on seller operation features like pricing, channel, and shipping options.Achieved a remarkable 7X increase in Gross Merchandise volume after the re-launch.Managed pilot test marketing campaigns in META, yielding a promising 16% Return on Ad Spend (ROAS) for future automated traffic income solutions.Automated the connection between MELI item catalog and META product catalog, streamlining processes. Served as the SQL and data referent for the local team, providing expertise and guidance.Recognized as a role model during annual salary reviews for the second time.

Buenos Aires, Argentina

Participation of product ever first go-to-market of Mercado Shops; a fully merged e-commerce platform as an alternative channel inside a marketplace (Mercado Libre).Launched simple features for sellers such as configuration of whatsapp widget and contact information data.Design and implementation of automated feedback collector from sellers, including hotjar income, commercial team touchpoints and NPS rank.Role model in annual salary review.

Buenos Aires Province, Argentina

Built the website from scratch to completion and managed the brand image & designs. Setup and maintenance of over 30 live listingsEstablished Google Analytics from the ground up and developed reportsCoordinated Google Ads, Meta (FB & IG), and MELI Ads campaigns, achieving a 12% ROAS Achieved a monthly revenue of USD 10K with an average ticket of USD 80

Buenos Aires, Argentina

Restructuring and rethinking of content main course, turning the product to a more consistent base for salesIntroduction of new product feature aiming to create buy intention from content of interest.Full study and report of user persona company model.

Buenos Aires, Argentina

Management and coordination of the first MvP of “Tienda Sustentable”: a sustainable product market place boosted by media (Bioguia) with 50 sellers as early adopters.Collaboration with the creation and execution of “Bioferia”, the LATAM biggest fair for triple impact entrepreneurs and influencers. 45K visitors.

Buenos Aires, Argentina

Financial and costs planification.Billing and cashier tasks.Payroll and tax management.

Buenos Aires, Argentina

Launched “Got My Box”, an instant freight rate product to connect exporters with maritime agencies. Still used internally by 5 employees.Relief and report of customer necessities from 0 to 100 to develop the idea of an automated system for the company.

Buenos Aires Province, Argentina

Kitchen Manager at events.

Buenos Aires Province, Argentina

Customer service, event assembly assistant, waiter.

Buenos Aires, Argentina

Puesta a punto de la página web para el desarrollo del e-comerce de la empresa. Manejo de Mercado Libre.

Argentina

Armado de red de proveedores, análisis de factibilidad, proyección de flujo de fondos.

Buenos Aires Province, Argentina

Generación de nuevos clientes y encargado de concretar la venta de mercadería.

Bachelor'S Degree, Economics, 7.7

International Baccalaureate, Business/Managerial Economics, 9.3

Activities and Societies: 2012 Outstanding athlete