Mark Staples Email & Phone Number

Kalamazoo, Mi, Us

Program owner responsible for driving strategy, consumer engagement and positive ROI of the category leading Kellogg Family Rewards (KFR) consumer loyalty program.• Over-delivered on program goals growing membership from 7MM to 13MM members in three years, generating $100MM in incremental sales annually, $6.00 lift per household and positive ROI.• Transformed the program and led multi-agency and internal cross functional team through change which resulted in $30+MM in savings for the company. • Created a first party data engine that delivers 2X to 4X the return for media targeting versus traditional methods and uncovers proprietary consumer purchase habits for research, creative ideation and insights.• Manage and lead a 40+ agency team and cross-functional Kellogg team that includes Brand teams, Insights and Planning, IT, Consumer Affairs, Legal and Corporate Communications.• Responsible for managing $20+MM budget, determining user experience and creative for program, media strategy and analyzing program data to and developing insights from program data to maximize results

Led the strategic development, creation and delivery of fully integrated on pack, digital and in-store promotions for both Kellogg cereal category and national cross business unit programs. Successful development of programs required both strong internal Kellogg and external partner communication and project leadership.• Led internal and agency teams that launched over 15 major national and regional programs representing over 500 million packages in store. • Headed development and execution of Kellogg’s 2102 and 2014 Olympic partnership and activation, including packaging, POS, events, PR, events, and retailer executions within strict Olympic guidelines.• Initiated, negotiated and managed key partnerships and licensing agreements across multiple channels including US Olympic Committee contracts/relationships, AARP, Coca-Cola, US Skiing, OPI, Bayer, 16+ athlete contracts.

Southfield, Mi, Us

Developed integrated digital programs to drive revenue and achieve identified client business goals for Fortune 100 companies. • Led and managed company's top performing strategy and sales team in terms of annual revenue, % of revenue over goal, close rate and team satisfaction.• Chief strategist for Coca-Cola account and My Coke Rewards loyalty program. Responsible for digital marketing program development, social media innovations, promotion analysis and strategic consulting.• Created, presented and sold over 200 digital programs to companies such as Coca-Cola, The Home Depot, and AT&T that represented over $10 million in revenue.• Created business case, strategy and go-to-market plan for Coca-Cola's first repeatable and customizable promotions platform which reduced costs by 80% and improved time to market by 200%.

Multi-faceted role for industry leading strategic communications agency. Responsible for leadership and strategic direction for overall company and customer accounts.• Account Director for Compuware Corporation. Created integrated marketing plan and led team to launch new software products, introduce customized interactive communications tools and deliver experiential programs that exceeded client’s expectations and doubled company’s commissions and fees to $1.5 million.• Analyzed and delivered corporate strategy for special projects that includes mergers and acquisitions, international expansion, alliances and joint ventures that have enhanced the current portfolio of products and services.• Created firm’s five year business plan. Includes complete market analysis, corporate objectives, business development strategy and financial projections used for directing the company’s growth and outside investment.

Round Rock, Texas, Us

Developed worldwide financial services marketing and sales strategy for industry leader in data storage hardware, software and services. Provided industry expertise and consulting for EMC sales force and Fortune 100 customer accounts. • Analyzed financial services industry trends to form comprehensive vertical marketing plan and materials. Program implementation helped expand vertical revenue 35%, growing international sales from $1.1 Billion to $1.5 Billion.• Created EMC’s first repeatable business solution. Selected and led diverse internal team composed of engineering, PR, sales and marketing to help develop business case justification, marketing and sales tools.

Master Of Business Administration (M.B.A.), Emphasis On Marketing And Corporate Strategy

Digital Marketing Strategies

Bachelor'S Degree, Political Science