Hello there! My name is Paul Alexander and I'm the Group CEO of Beyond.I'm both an econometrician and lawyer by training, but an entrepreneur at heart. I have worked extensively in both local and international markets, and understand what is required to assimilate cultures and board agendas in order to make cohesive strategies and business decisions.💼 My business journey began in the advertising world, drawn by its allure and dynamism.✅ There, I honed my creativity and achieved notable success, including producing 'The World’s Best Beer Songs,' a CD that remarkably went triple platinum.✅ However, my true passion lay in the realm of data and its transformative power. ✅ Feeling constrained by the advertising and media industry's limited use of data analytics, I ventured out to explore new horizons. ✅ This led me to establish my own business, a venture that quickly caught the attention of industry leaders and was subsequently acquired. ✅ During my tenure with the new owners, I contributed to three years of remarkable growth and success.✅ Yet, the entrepreneurial spirit within me yearned for more. ✅ This drive led to the inception of Beyond, a venture where I could fully leverage my expertise in data and business. ✅ As the Group CEO, I take pride in being a pivotal part of this company, a place where my unconventional journey is not just accepted but celebrated as a cornerstone of our innovative ethos.For queries, please visit: www.puttingdatatowork.comReach out to: info@puttingdatatowork.com | +44 (0) 8000 699 940