Ian Masters Email & Phone Number

- Develop, implement, and manage national KPI and incentive programs with the objective to meet commercial strategies and grow sales.- Manage annual sales execution metrics, targets, and strategic initiatives along including performance management tools and dashboards.- Provide thought leadership and market insights, analytics, and strategies to shape national execution and commercial programs for the +$2.5b Wine & Spirits business unit.- Build ongoing capabilities and communications for KPI development.- Lead cross-functional teams in development of the annual commercial plan, incentive structure, and Brand + SKU prioritization.- Develop focused communication plans for US field sales and distributor partners.- Manage multiple time sensitive projects between commercial, channel, and customer strategy.- Liaison between sales, operations, logistics and supply teams for effective inventory management across the portfolio.- Utilized customer centric approach to effectively launch and target new product development and prioritization

- Managed B2B sales strategies for regional grocery chains with a special emphasis on emerging markets and categories.- Developed annual and quarterly joint business plans and marketing strategies centered around win-win business solutions.- Improved beer category sales via SKU & portfolio mix analysis to identify risk and opportunities.- Increased customer awareness through trade marketing and retail integration programs- Analyzed syndicated (IRI / Nielsen) data to uncover market trends and insights to generate actionable plans that would close sales gaps or secure new opportunities- Cross-functional team management and coordination across revenue management teams, wholesaler partners, brand teams, logistics, legal, and senior leadership.- Customer Relationship management. Trusted advisor for retail partners, vendors, and distributor partners alike.- Manage sales and trade execution for 5 retailers, 124 stores, across 5 different States - representing a combined revenue of $25 million.

Van Nuys, Ca

- Established 1 and 3 year business plans for sales and marketing Investments (~$16M).- Analyzed and maintained return-on-investment (ROI) for marketing events, sponsorships, and total overall Sales budget. Responsible for risk identification and to implement risk mitigation strategies when appropriate.- Managed Financial Planning & Analysis (FP&A) for regional overhead budget (11.2M) and Sales & Marketing budget (15.9MM). Regional zone covered California, Nevada, Arizona, Hawaii.- Support function for sponsorship contract negotiations with internal stakeholders and external vendors.- Forecasted monthly and quarterly cash-flow.- Utilized data based design making to optimize investment strategies

Santa Monica

- Originated and managed mortgage applications for high volume banking centers. Additionally, self sourced leads through referral network- Grew sales volume via creative and strategic marketing programs aimed at attracting new customers.- Interpreted and analyzed complex personal and business tax returns and financial statements to determine income, ability to repay, and potential risk factors.

Beverly Hills, California

- Responsible for self generating and closing leads. Successfully exceeded all sales quotas and targets.- Strong Financial Analysis. Read, interpret and drew accurate conclusions from personal and business financial information- Navigated laws and regulations for new construction buildings and development projects.- Developed and maintained robust business referral network.

Santa Monica

- Increased annual sales production by +10%- Supported team of lending professionals with an annual production volume of +$100 million.- Provided exceptional customer service while processing income and asset documentation. Handled loans from origination through closing.- Streamlined the origination and loan documentation process which increased annual production and customer retention.