Adam Masters Email & Phone Number

New York, Ny, Us

Fort Mill, Sc, Us

Sole product manager responsible for the development of the e-commerce website for Fast Growing Trees, the leading DTC retailer of trees and plantsImpacted by a 30% company-wide RIF.

San Francisco, Ca, Us

Mutiny (YC S18) enables SaaS companies to create personalized experience for target accounts and each website visitor.Worked directly with the founder and CEO and led a team focused on building zero to one product experiences aimed at helping marketing teams work more effectively with sales teams to win target accounts. Established a new product development system, including a quarterly "design customer" program for in-depth user research and weekly MVP feedback sessions, leading to company-wide adoption.Rebuilt the attribution dashboard and data export systems, leading increased customer trust and NDR.

New York, Us

Early PM at market-leading text message marketing solution, driving 18.5% of online revenue for businessesIn 2.5+ years, helped grow company from… - Series C to Series E, with a 7B valuation - $xx million generated for clients per month to $x billion - 500+ clients to 7,500+ - 175 total employees to 1,300+ - 7 Product Managers to 30+Built and scaled the flagship client-facing triggered messaging product, Journeys, for 18 months which accounts for 62% of total client revenue and leads to 37% higher client retentionManaged the strategy and execution of Attentive’s triggered email product line, the first channel expansion outside of SMS. Scaled the product from 0 to 500 clients in the first 9 months, driving 1.4x revenue compared to top competitors. Scaled an internal customer service platform from supporting 15 to 100+ internal agents for Concierge, Attentive’s human-powered conversational messaging product, increasing Concierge’s ARR from $700K to $3m in 6 months

New York, Us

Ithaca, Ny, Us

• Lead Cornell’s only course review site with 1300+ reviews, enabling students to find courses right for them• Drive the overall product vision, strategy, roadmap for CUReviews, with multiple features releases per semester.• Defined and achieved key metrics with 60% of reviewed courses with 2+ reviews and 50+ new courses reviewed• Integrate user research and usability studies into product requirements, which enhanced user satisfaction by 20%

Ithaca, New York, Us

• Responsible for defining the product vision, strategy, and success metrics for a Cornell-based breakfast delivery startup • Prioritized product features and worked directly with engineers to launch the iOS app and website• Received over 1,500 orders in first two months, with revenue growing 27% week over week• Suna was accepted into TechStars Winter ’19 and won 2019 Upstate NY Business Plan of the Year competition

• Managed a project and cross-functional team charged with assessing the AI bias shown by Facebook Portal• Identified five demographic for synesthetic data collection leading to a 3% increase in Portal’s key performance metric• Developed new NLU guideline-change process for 20+ linguists to streamline communication and documentation

San Francisco, California, Us

• Responsible for the strategy and development of Brew2You, an in-seat delivery chatbot on Apple Business Chat• Lead a 10-game pilot with Phillies, leading to 300+ orders, $4000 in revenue, and a 4.5/5 CSAT score• Trained an NLU model using to intelligently respond to 1000+ order requests with under a 5% error rate• Defined success metrics and analyze performance, increasing orders by 25% by expanding menu to food

Washington, District Of Columbia, Us

• Oversee Cornell’s marketing team which utilized social media outlets and traditional outreach efforts that led to a 100% increase in usage at Cornell• Leveraged Agnes’ resources and functionality to established a sponsorship program with student organizations• Enhanced communication skills by establishing and maintaining professional relations with partnered organizations

Northbrook, Il, Us

• Supported the design and development of all digital technology in Crate and Barrel brick and mortar stores.• Lead the design and development of an interactive customer-facing tool which was implemented in six Crate and Barrel locations.• Developed and designed associate-facing sales tools using HTML, CSS, and JavaScript.• Conducted UX and Market research/Competitive Analysis to improve Crate and Barrels strategy and existing products

I coached various youth soccer ages ranging from 7-13 for the local soccer club in Evanston. This evolve both fueled player and goalkeeper trainings for smaller groups.

Chicago, Il, Us

• Collaborated and strategized with the Social Media Coordinator for JAMA’s social media outlets. • Published and designed content for 300K+ Facebook followers and 150K+ Twitter followers.

Bachelor’S Degree, Information Science, College Scholar

Education record