Joseph M. Email & Phone Number

Charlotte, NC, US

· Function as data expert to support sales process, metric tracking, and production/consumption forecasting for $250 million power tool portfolio· Accountable for delivering volume targets through strategic, promotional, and transitional initiatives managing product life cycle sales across 1,700+ stores

• Responsibilities:
• Supervised product lifecycle from new product launch to market exit, and ongoing SKU rationalization
• Supported double-digit growth each year by enabling the sales team to go to market more efficiently by streamlining New Item Request Process and implementing new price calculators
• Complete relaunch of the business-critical locking disc category through careful inventory control and reporting, coordination with sales and purchasing, brochure development and communication with customers, thereby.
• Ensured profitability targets by developing new monthly sales reports
• Obtained market feedback for product development and led New Product Steering Committee

Charlotte, North Carolina, United States

Responsibilities:· Created national and customer-specific promotions to drive customer engagement and sales growth· Designed marketing communications including full-line catalog, product brochures, sales sheets, press releases, and customer memos, and web content· Managed all activities for year-long industrial trade show schedule (including FabTech, SEMA.

St. Louis County, Missouri, United States

Responsibilities:· Improved user experience by incorporating customer feedback on next gen software improvements· Developed branding, PR, and sales tools including ROI calculator outlining features and benefits · Analyzed competition to obtain optimal pricing and developed promotions to increase trial usage

Charlotte, North Carolina, United States

• Responsibilities:
• Marketing Communications - Oversaw $1MM marketing budget for new product research, PR, advertising, website, social media, literature, samples, and tradeshows; created sales tools to get product specified by architects.
• Sustainability Liaison - Represented company interests at trade association committee meetings; developed research papers demonstrating corporate environmental initiativesAccomplishments:
• Launched comprehensive “EPIC”-themed re-branding campaign
• Cut PR expenses by 40% while maintaining brand awareness levels by engaging new PR agency
• Created AIA-certified class for architects to get continuing education credits

St Louis, Missouri, United States

• Responsibilities:
• Account Manager – grew revenue and profitability through relationship and time management; introduced sales promotions to drive new product trials; performed business reviews to establish quarterly customer goals
• New Business Development – increased market penetration through a combination of cold calling and following up on potential customer inquiriesAccomplishments:
• Increased revenues over 4% through customer relationship management, promotion implementation, and contract negotiation
• Signed over 150 new accounts, increasing incremental income over $70,000

St. Louis, MO

• On-air copywriter, promotion designer, website content manager

Greater St. Louis Area

• Project Engineer/Construction Manager
• Ensured timely completion of $11 million in construction, coordinating between different external subcontractors and internal design team

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Civil Engineering

Activities and Societies: St. Pat's Board

Minor, Spanish Language And Literature