Founder and Head of the Ignition Center's Living Labs, a center of excellence focused on empowering teams and clients with a design-driven test-and-learn approach to creating customer value with emerging technologies and business models. Utilizing, exploring and building human centered design methodologies, research and inclusive, participatory activities to transform the tools and business practices of organizations with an emphasis in customer experience. Leading internal working groups dedicated to developing transformative approaches to digital innovation, service design and the product development.Competencies: Ethnographic / Design ResearchPrototypingArt DirectionWorkshop Facilitation (In-person and virtual)Readout and Presentations

Created and taught a curriculum that covered design thinking and UX research methodologies including research design, participant recruitment, workshop planning, prototyping, product-market fit validation and user testing.

Lead the Healthcare and Life Sciences industry team, including product strategy, design and development. Was responsible for the full cycle of client engagement, from business and practice development, to project planning and execution. Delivered product and service innovation for key clients with a focus on the patient experience and retail pharma.

Creating user-centric interfaces and testing their usability. Building effective processes and empowering stakeholders to embrace UX methodologies. Conducting qualitative and quantitative research, building wireframes and prototypes. Developing scalable, platform agnostic design and content strategies. Conceptualizing, writing and distributing case studies and white papers. Recent projects include a cross platform mobile app and a custom CMS interface.

Conducted user research and built prototypes of complete user experiences.Managed a team of developers and designers for multiple ecommerce websitesand financial software solutions. Developed a software solution that balanced therequirements of financial services regulations and users. Successfully updatedlegacy products and increased sales with added security and usability features.

Created and managed websites and produced content, as a photographer, fornon-profit, health care, publishing and media clients. Worked with stakeholdersto adopt technologies and expand their digital presence. Clients included TimeMagazine, Newsweek, The Los Angeles Times, Scripps Health and The RobertWood Johnson Foundation.